How to win in SEO competition

Absrtact: In recent years, with the constant popularity of SEO in the domestic industry, all walks of life web sites have fought over the bridge, search engine keyword rankings competition is unusually fierce, then in this brutal keyword ranking competition, how can we finally overcome competition on

In recent years, with the constant popularity of SEO in the domestic industry, all walks of life web sites "have fought over the bridge", Search engine keyword rankings competition is unusually fierce, then in this brutal keyword ranking competition, how can we ultimately overcome competitors, to achieve their own purpose?

First of all, we must master the overall development of the industry and our site in the industry status, to determine the scope of the site promotion, which for our accurate positioning, to determine the site SEO objectives, and then determine the real competitors, to avoid unnecessary competition has a great role.

For example, a competitor is very strong, brand awareness, market share is quite high, the site ranking is very good, then we say beyond the opponent is wishful. In the face of such competitors (and even all the competitors), we can not take "eggs touch stone" recklessly. Must choose a good breakthrough, to avoid its sharpness, based on its own advantages, against the weaknesses of competitors, effective SEO competition (such as the focus on strong brand sites in those vulnerable products, to take targeted SEO measures; For example, fully tap the strong brand sites of those missing long tail keywords), Shini, Strive to the minimum cost, as far as possible to achieve the SEO purposes we want to achieve.

Second, after identifying the major competitors, we must on the main competitor website SEO goal and the SEO method carries on the strategic level and the tactical level omni-directional analysis, through each kind of data (website localization, domain name age, the main search engine collects the quantity, the chain quantity, the quality, the domain name distribution and the outside chain measure, the station SEO means Keyword settings-including keywords heat, landing page, keyword ranking, related long tail keyword mining, estimated flow, estimated conversion rate, and eventually form our own corresponding website SEO overall planning.

Most seoer now face rivals, more use is following tactics: where the competitor sends out the chain, we follow where to send; what the competitor does (the long tail keyword) We also follow, we do what the competitor does, it is not only too tired, too negative initiative, And the effect is often not obvious. Strategically, more often than not, such a method can only be used to hold the other person's purpose-"even if the devil to Granny, can not let it easily."

Therefore, while stressing the need for "follow tactics", we must further through the "follow the tactics" of the implementation of summed up the weakness of competitors, combined with their own characteristics, to take "You hit you, I hit my" to my main, effectively expand their advantages, and strive in the search engine rankings better ranking SEO strategy.

In the implementation of SEO planning, in response to the current competitive SEO industry site homogeneity of the situation is very serious, the content of each competition site is the same, "the original" false originality, and even some of the website product pictures are completely consistent, various enterprises reported widespread lack of bright spots; We must be based on the characteristics of our website, through differentiated marketing ideas, emphasizing the day-to-day implementation of SEO work, careful organization of unique content and expression (such as expert comments, personalized user reviews, concept hype) to skillfully create their own unique original content, Finally achieve the goal of expanding the advantages of their own website.

On this basis, we can through the unique content based on the keywords set up and cover the entire industry long Tail keyword mining, and constantly highlight their own site features, the advantages of their own site to enlarge to the extreme, and effective use of a variety of SEO technology, a series of web keywords to do up- Finally to achieve in the competition to overcome competitors SEO purposes.

Moreover, in the current search engine under the impact of more and more online hot spots, other promotional methods as long as the use of appropriate, for the site keyword rankings and consumer choice has become increasingly obvious impact. Therefore, in adhering to the premise of daily SEO work, we may wish to adopt a carefully conceived, consider some other easy to reach the impact of the ranking and consumer choice of promotional means as a support, in order to achieve a faster site SEO target.

Of course, we must be soberly aware that the site optimization is a long-term process, not all SEO technology means all use, is SEO, can reflect our own SEO level, can truly achieve the ultimate goal of defeating competitors. Everything must be based on the actual site, all the use of SEO technology in time to use, not stingy, but should not use the SEO means, never use. Not to mention the frequent bones of the revision, adjust the site structure, content.

The English proverb says well: "If something is not bad, don't fix it."

Because nothing in the world is perfect! Moreover, the most effective way to improve the problem in the world is not the storm-style revolution, but the unremitting and progressive improvement--seo.

Finally, it must be emphasized that in the increasingly competitive modern business society, the existence of competitors is not a bad thing. In the course of our competition, we must always respect and attach importance to opponents, any underestimate the IQ of the opponent's behavior is irresponsible to their own company, take their career future jokes, the end result must be the foot in the foot.