How to write the title of the product to improve the customer clicks

Http://www.aliyun.com/zixun/aggregation/7836.html "> E-commerce in China began in 1997. If the U.S. E-commerce is "business-driven", then China's e-commerce is more "technology-driven", which is the development model of E-commerce in China and the United States the biggest difference in E-commerce. In the United States, E-commerce practice earlier than the concept of e-commerce, business needs "to promote" the network and E-commerce technology progress, and promote the formation of e-commerce concepts. When the internet age comes, the United States has a more advanced and developed E-commerce Foundation. In China, E-commerce concept first in the application and development of E-commerce, "enlightenment" is IBM and other IT vendors, network and E-commerce technology needs to constantly "pull" the business needs of enterprises, and thus lead to the application and development of E-commerce in China. To understand this difference is very important, this is a major feature of China's E-commerce development, but also understand the application and development of E-commerce in China a key.

In the 1997 and 1998, the main body of E-commerce in China is some it manufacturers and media, they are in various ways of E-commerce "enlightenment education" to inspire and guide people to e-commerce awareness, interest and demand. Through this stage, in 1999 and 2000, the electronic Commerce service provider with the main features of the website became the earliest application of e-commerce in China, and became the main body of E-commerce in China at this stage. With the deepening of the application and development of E-commerce, with the bursting of the capital market bubble, the website E-commerce began to fall into the trough, and enterprises, especially the tradition began to enter the field of E-commerce, China's e-commerce from the beginning of 2001 into the third stage, E-commerce has become the new subject of E-commerce in China.

The change is profound, but it has also led to some incorrect views on China's e-commerce situation. People have been accustomed to Web site E-commerce, especially with some "hot" web site E-commerce as an important or even the only basis for understanding and judging the situation of E-commerce. Therefore, a number of "hot" web site E-commerce decline, leading to many media and professionals to make the Chinese e-commerce in the trough, toward recession or simply from the collapse of the judgment, many people therefore on the development prospects of E-commerce have great doubts, the advantages of E-commerce began to appear more and more negative, Negative opinion.

In the process of E-commerce website operation, how to attract customers to click on your products is a more important issue. If you write the title is more attractive, then he clicks more times, because of the number of clicks, then he browsed more pages, will inevitably make his purchase increased the chance of increasing.

Generally attract customers to click the method is often to add text ads or picture ads. This involves a very important question, will your title write to attract customers to click?

How does an E-commerce Web site write a product title? Talk about some of my feelings.

First, you must understand that a good website title or product title pursues a balance between information transmission, novelty, seduction and reverie. Of course, a title can not all contain these four points, generally reach 3 points is very good.

Book back to the story, casually find a few Taobao, Alibaba and other major shopping websites home page title, analysis, tell you to improve the way to click:

1. The general normal title is:

British cashmere coats are full

Information transmission: The Origin of London, England, cashmere texture, style coats.

Novelty point: N

Temptation: There is a price reduction

Reverie: The four words of the full on the reduction of each of you p friends experience, is not a kind of snapping up the feeling, as if there is a kind of picking up cheap, very lively, flocking to the feeling.