Hu Yibo: Site optimization keyword location selection

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Many friends do SEO has been blindly pursuit of traffic and the positioning of the keyword to do a very sloppy, such as SEO-type site as long as the touch of a large part of people will go to do SEO this word. In fact, this choice for optimization is difficult and inaccurate, because the word SEO is very large traffic. But search SEO the term is either to view their ranking, or to search seowhy or other sites to find. If you are receiving business, suggest or do regional keywords, such as: Chengdu seo, wuhan seo, Shenzhen seo and so on. Regional keywords Although less people to search and attention, but the general search of the crowd are local or need to find a service to provide SEO access to the crowd, such traffic although very little but very directional and high conversion rate. The above is just a case, then Hu Yibo to talk about how to choose the key.

I. Content-related

The target keyword must be relevant to the content of the site. SEO has been popular in the early days of the page set up to accumulate more than the number of searches but not related to this site keyword, has played a very good role, can bring a lot of traffic. Now such practices are outdated, the site not only needs traffic, but effective traffic, can bring the reliable flow of orders. Relying on deceptive keywords to bring visitors can not transform the king, the site is meaningless. Such rankings and traffic is not an asset but a burden, and there is no other effect than bandwidth consumption.

Second, the number of searches more competition small words

Obviously, the best keyword is not the most searched, the least competitive words, so that both the lowest cost of SEO, but also to ensure maximum flow.

Third, not too broad keywords

In fact, this is the natural corollary of the above bright spot. The keyword is too broad, the competition is too big, the price that spends is too high, the search term intention is ambiguous, conversion rate also will reduce. Real estate companies take for granted "real estate" as the target keyword, do travel companies to "travel" as the target keyword, have committed the main keyword too wide defects.

Iv. keywords should not be too special

Choose Zhu keyword can not move to another extreme point. Too special and too long words, search times will be greatly reduced or even no one search, can not be used as the site's main keyword.

V. Value of the key words

Different keywords have different business value, even if the same length will lead to different conversion rate.

Summary：

Do site optimization is the first to determine the location of the site, and then select the location after the site keyword. Can be more than the method of screening, can be selected for their own site and the best keywords.

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