Imparting experience: How to deal with tough customers

Many business owners and supervisors don't know much about the industry. Each customer who spends money to do SEO, will want to use the least money, in the shortest time to see the effect. As a result, a variety of picky customers have emerged. Fat brother is mainly doing business SEO work, today

to share their own experience, the face of high-end wedding planning different kinds of customers how to deal with.

1, anxious customers

Most customers are very concerned about SEO optimization time, the above class of customers have a certain basis, naturally know that time is in direct proportion to the difficulty. And some customers too http://www.aliyun.com/zixun/aggregation/31082.html "> Quick success, think that today's order, tomorrow will be in the first, this where is SEO, direct open bidding.

How to: Analyze Competitor sites together, list work details

Competitor's website is the main object of our research, why other people's Web site is always worth researching topic. With the customer research, you can in just a few minutes to let him understand what SEO is, how difficult seo. These also allow the customer to have an intuitive understanding of the

your quote and time in psychology. In addition, take your work detailed plan to show him, Fat elder brother will usually make Gantt Chart form, give the customer look at each stage time work task. Of course, if you want to shorten the time, we naturally reduce the amount of work that is less than

, shorten the time, or even delete some of the work. Hearing this, customers will naturally say, "Take it slow, or do enough." After all, every customer wants to put their money into practice.

2, the name only SEO customers

This kind of customer seems to be very clear, "We do not need you to do other, to the site to do SEO, the rankings do up on the line." Most of the enterprise customer's supervisor or boss, also more or less understand the knowledge of SEO, always thought that they know some of the points by the

test is very great, hanging on the tip of the mouth is "SEO I also understand that they can do, but not so hands." These customers often only know some SEO fur, think do content and outside the chain is equal to optimize the site. And people in the industry know that the site rankings and traffic is not just

seo problems, but the overall optimization of the effect of SEM. In addition to the daily work of SEO, there are many necessary means, such as forum marketing, event marketing, micro-blog marketing, and other ways, as a Web site SEO auxiliary means. It's hard to get the best results out of chains and updates alone.

How to: Use data and cases to speak, change your mind

Such customers are actually very good to do, although they know the relevant knowledge of SEO, but did not really operate a website, it is impossible to see a completeThe whole process of optimization, some of the experience on the web is intercepted or targeted at a particular problem. We

to organize their own through the integration of marketing to obtain the effect of the promotion, to show them data (traffic, PV, volume), the real thing the most persuasive. In addition, must give this kind of customer clear SEO purpose and in the network promotion position, do not think SEO is network

Marketing all. We also have to do micro-blog marketing, with a Sina blog, the same can be achieved very good results. Using cases to speak is a major solution to this type of customer.

3, compare other people's company

Service industry is the most taboo is to compare each other, as the hospital doctors do not see each other as a prescription. The advantages of different network companies are different, others can be optimized in one months, certainly in some areas have advantages. We stand at the customer's point of view, and

also knows that the money should be spent on the best optimization company.

Solution: Communicate and solve everything

This time must not say angry words, full communication is the core to solve the problem. Understand the customer's mentality, share their experience and insights, so that customers understand the choice of your strengths, such as the stability of the ranking, service, technical timeliness and so on, can be

as our weight.

4, skeptics

because SEO service time is very long, and in the early days of seeing the effect, basically no new changes every day. Some customers are unable to hold their breath and have doubts about the company's ability to optimize. Even telling them how much time it takes is hard for them to understand. Encountering such customers also

need to understand each other, most of the people who spend money are not fooling people, but worry that they have been fooled.

How to: Make a good case presentation and report the results on a regular basis

customers need to be comforted either before or after the order. The most reliable way is to make your case display, optimize the site out, let the customer look at our optimization time, effect and so on. Also saw a network company, the optimized

customer record into a video collection, play to the customer to see. Whichever way you use it, it's critical that your customers feel your strength. In the process of optimization, take the form of weekly meetings, report weekly work, let customers know what you are doing, even if you have not seen the rankings,

Let the customer see that you are working hard for his site, follow the plan. Customers will not embarrass you too much.
released by high-end wedding planner (http://home.bjmingge.com)