Implementation methodology of CRM application in enterprise Informatization construction

A small DC, just launched in the time may be a luxury, but only 1 years of time competitors have launched 3 million pixel price of 1500 yuan products. Similarly, small flash memory (flash memory) makes it easy to move and store a lot of information, but at the same time the price is high, because competitors are not paying attention to this part, often or not mastering such technology.

Today, more and more manufacturers have introduced the ability to play MP3, digital recording, can store 128M files, with background light, a variety of appreciation mode, compatible with a variety of formats and so on, but the price is only 600 or 700 yuan. In the face of product features, the quality of almost the same products, how to compete? Yes, to reduce production costs and reduce operating costs.

As a result, many of the leading enterprises have implemented ERP (Enterprise resource planning), and achieved cost control. After cost control, manufacturers will find that almost all of us control the cost, so in technology, product performance, operating costs are almost the same when we do?

We say that enterprises profit by "cutting expenditure", but what is the real "open source" and "throttling"? Open source is to expand production lines, expand customer impact range? Is the "throttling" is to continuously reduce raw material purchase prices from upstream, in the production process to control costs? No, the root of "open source" is to maintain the continuous contribution of value customers and nurture and develop more value customers; The root of "throttling" is to improve the effectiveness of inputs and actions.

CRM (Customer relationship Management) is an advanced management method to help enterprises set up "income and expenditure" management rules. CRM is not only the management software, she is a new way of thinking, need to import to the enterprise; She is also a tool that helps businesses solidify their business according to new ways and processes.

At present, there are about thousands of enterprises in China have implemented CRM system, from the application effect angle, can be very objectively speaking, the enterprise obtains much more than in the CRM system input. Many companies are still in the wait-and-see state, then how the enterprise to apply the CRM system?

First, analyze the present situation and find the crux

From the current application of CRM enterprises, they must be their industry leader enterprises. In this one can be divided into 3 categories. The first category, after analysis, that enterprises have their own urgent business problems to be solved, if not resolved to become an insurmountable bottleneck in the continued development of enterprises.

The second type of enterprises think that although the current operation and other aspects are very good, but based on forward-looking considerations that the implementation of CRM must be implemented to improve the level of management, to ensure the pace of progress. The third category of enterprises belong to the relative blind-obedience type, there is no consideration, that "people have no I have, people have me more to have."

Take building, for example, before picking up a tool, you have to have a detailed design: And before drawing a design, you have to think about every detail in your mind. With the design plan, then there are construction plans, so step-by-step, to complete the building. If the design is slightly missing, make up, may be wasted.

The design blueprint represents the vision, the whole building process is based on it, so it is better to pursue perfection in advance so as not to mend.

The same is true of starting a business. To succeed in business, you must not first determine the operating objectives, market positioning, and then comprehensive funds, research and development, production operations, marketing, personnel, plant equipment and other resources, towards the vision of the goal of progress.

Here, planning the enterprise's marketing management, or enterprise external resource management is the same, first of all, according to the enterprise's own operating conditions, market positioning, market environment, analysis of their own in the management of the crux of the problem, tell yourself exactly where there are problems.

For example, after thinking of some enterprises that we have the flow of business personnel to take away customers, and some say we have business processes are not clear, interdepartmental work to evade the problem, and some also said that we have manual and verbal information transmission caused information loss or misunderstanding (mislead), Some say that because it is not possible to sell products (cross selling) cause we have lost too many sales opportunities ...

Very good, through such seemingly simple analysis, and a summary of business issues can focus on the implementation of the CRM process to solve the most important problems, and divide the problem. Let oneself ascend, no longer do problem enterprise.

At the same time, when you have a clear understanding of your business problems and describe them to the CRM provider, they will be able to provide a solution faster, shorten the time period needed to solve the problem, and improve the problem-solving effect.

Second, rational discretion, CRM selection

From the current CRM provider to see there are 3 main categories. The first category, is the foreign software giant crocodile, for example, Siebel, SAP, Oracle, IBM and so on. They often have a lot of industry experience, consulting strong, software function is relatively perfect, if they are to carry out the implementation of CRM system, because of its high operating costs, its software prices and service prices will be very expensive. So many domestic enterprises to be daunting.