In order to develop the "computer small white" market ebay launched these services

ebay is testing new services (Tencent technology map)

Tencent Science and Technology (Beckham) Beijing time January 3 News, according to foreign media reports, the U.S. Science and Technology blog site AllThingsD contributor Tricia Dourieres (Tricia duryee) recently published articles, introduced ebay is carrying out a number of new pilot projects, This includes door-to-door pick-up and sale services, as well as ebay now service on the same day. Ebay hopes to improve market competitiveness through these new attempts to better deal with large e-commerce companies such as Amazon and emerging start-ups.

The following are the main contents of the article:

Guerre Weber (Gail Weber) inherited some antique vases and dishes, but she never sold anything on ebay. "I wasn't forced to accept ebay, but I really didn't know how to sell things, and PayPal was another factor," she said. ”

But after hearing the new ebay pilot project on the radio, the San Jose resident felt her chance. According to the project, ebay sends employees to her home to pick up the goods and gives it to an expert who tries to sell the stuff and then charge a percentage of it.

"I think it's unbelievable," Webb said. You never know how to sell things, but you can try. "This is one of several pilot projects on ebay that the E-commerce giant wants to connect with local consumers through real existence, not just to provide services to anonymous users on the internet," he said.

Last month, I looked closely at ebay's pick-up service, and another similar service, which allows people to put clothes or small electronic products in the store for sale. These two new projects are being tested in some malls for some time, and if successful can be expanded to a larger extent.

The third local type of pilot project is the service on the same day as ebay now, which is being tested in parts of San Francisco and New York. According to this project, users can use their mobile phones to Macy ' s or Toys "R" us and other large shopping malls order, within a few hours of merchandise will be sent to the door to the user.

Last month, I also held a brief meeting with Vikram Singh, the ebay consumer business director responsible for door-to-door pick-up services, and Amanda Thomas Amanda Thomas, the ebay business trial director responsible for the Vikram Singh of the mall, to get an insight into these two projects.

Both Mr Singh and Thomas said the tests were good for promoting ebay to new users, but the real beauty of the two projects was that ebay had little risk to take. Although ebay needs to pay for some basic services, such as driver fees, fares, and shop counter fees, ebay does not have to worry about a large inventory of useless goods. In these two projects, ebay uses its sales assistant network, which registers and sells goods to ebay.

In Weber's case, after her goods were taken away by two ebay employees, ebay took care of every plate and handed it to the sales assistant. Once a product is registered on ebay, the salesperson will determine a reasonable price and take into account the cost of taking a 25% commission on the goods. In the future, Mr Singh intends to try to charge a fee for pick-up services to see if consumers are still enthusiastic about the project.

Mr Singh said no one had questioned the percentage of the 70-odd pickup in mid-December. He said he was satisfied with the quality of the goods he had taken, just too many books. If the product is not sold, the owner can choose to donate it or return home. The way the owner charges is to receive a printed cheque within three weeks of receiving the goods, or to charge a fee through PayPal.

Ebay staff put forward sales proposal (Tencent technology map)

But the market sells the experiment to be slightly different. In this experiment, consumers were invited to put a bag of second-hand clothing or small electronics into the store to value and sell. After receiving the goods, the registered sales assistant will set a price for the whole package, the user can accept the price and receive the fee through PayPal, or he can choose to sell the goods on ebay through his own account.

If you choose to sell yourself, the registered sales assistant on the ebay website will provide some advice on how to price the product and how to get more attention. For example, salespeople tell me that the best way to sell is to use as many keywords as possible in the title to describe items, such as blue, outerwear, suits, new and button-like keywords used to describe blue casual suits. Within minutes, she wore the dress to a mannequin, took a photo of the ipad and posted it on ebay for sale.

Among the more than 2000 people who came to the store's counter in the first week, Thomas said, 30% to 40% were new subscribers to ebay. The trial was carried out at a mall in San Jose from November 26 to December 25 last year.

In a separate interview, Devin Winnig Devin Wenig, president of ebay's global marketing business, said the tests were aimed at boosting ebay's competitiveness in the face of large e-commerce companies such as Amazon and emerging start-ups.

Ebay has taken these pre-emptive steps to secure an entirely new inventory source, helping to ensure that ebay sells a wide range of products, not just those previously sold on ebay. An important factor in ebay's success, Wenig says, is that it also provides consumers with second-hand goods and new goods, ensuring the widest range of choices. "We sell 350 million items, nine times times the size of Amazon," he said. This cannot be done if we separate the two businesses. ”

Wenig said he planned to use the pick-up service to sell some lawn decorations in his home, and he had no energy to watch the lawns. However, it seems a burden to put the goods on ebay and deliver them, but he is keen to move the stuff out of his garage.

Wenig said: "People make a living through ebay, it feels good, but to be a leader, we must be a higher level, not satisfied with the status quo." We must further accelerate the pace of progress and innovation. ”