In-station soft text to create a very attractive landing page

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We all know that soft wen is the promotion of promotional Products brand Network Promotion tool, here is said to be outside the soft text, that is, these soft text are issued in other websites, do propaganda or guide traffic. Ok, I said here how to create a very attractive site soft wen to maximize the time to retain the traffic, and ultimately lead to transactions to form repeat customers and spontaneous word-of-mouth spread.

We first look at the example of life, we all know that supermarkets, shopping malls there are a lot of shopping guide, so what is the guide to do? I believe we all know, is to play a role in guiding sales. If a shopping mall, only beautiful goods without any guidance information, then sales will certainly be greatly reduced, because the customer's consumption potential has not been the most exciting. Website is the same, although he can not with supermarkets, shopping malls as there is a guide to use the language to explain the action, but we can use the text to influence the image to guide the viewer. At present, most of the shopping malls are purely on the product display, stereotyped pictures, product materials, etc. around the product itself, which to a large extent so that the potential customer numbness can not deep memory, it is difficult to facilitate the transaction.

Now we say how to write a good station soft wen, to create a very attractive landing page, landing page can be said to give the user the first impression, only the customer on the landing page has a feeling will have to continue to browse the desire. Users browsing each site, the subconscious is mixed with the search for demand but also expressed doubts about the complex mood, so we have to do is how to persuade him to eliminate his suspicions, the following specifically said:

1, should be the first time to inform this page is what to do, and the use of a certain means to allow users to create curiosity. For example, we sell clothes, we can write: Whether you are fat or thin, whether you will dress up, whether you are a business elite or casual family ... It's all going to make you fresh. The front regardless of the sentence is basically said no matter how you are here are suitable for you, do not worry, first get the user's basic identity, in the heart that the first yes.

2, then we continue to enlarge the user's curiosity, for example, we can write: If you do not want to be more beautiful, then please leave, if you do not believe that you can be more beautiful, then please leave, if you choose to stay, then you will be witnessing a miracle appear. Here with RU to further stimulate the interest of users, who do not want to become beautiful? Who doesn't want to be more beautiful? Witness the miracle left a user Curious topic, guide users to continue reading.

3, Next we do not rush to put detailed information out, the use of customer witness to further dispel the suspicion of users. Do know the question and answer type promotion of friends should be very clear this point, we say that must be good! This is a popular mentality, so we can use the illustrations (video is better) with customer examples to prove.

4, the value of packaging, in front of us mainly to attract the interests of users, in the appetite, the heavy carry out value packaging, detailed description can bring users what kind of value, the user's curiosity pushed to the most vertex.

5, OK, here we can be detailed description of product features and so on, need to pay attention to is, preferably a piece of text a picture, switch vision, ease the user's visual fatigue so that it can continue to watch.

6, call for action, have made clear the start of action calls, such as limited purchase, time promotions and so on, which is also a good story, resulting in a kind of the village without this shop phenomenon, not to give users too much time to choose to think.

7, 0 risk commitment, which is the user is very concerned about, for example, three days is not satisfied with the exchange. This eliminates user concerns to some extent.

8, FAQ, list some users may encounter problems to answer.

Now, if you follow the above ideas to write, out of the page is just a normal page? No, this is a promotional poster! very persuasive promotional list.

Of course, this is just thinking, the specific products also have to be written according to the specific circumstances, probably the framework as follows: Body title-Curiosity Amplifier-Customer Witness-value package-content-action call-0 Risk Commitment-FAQ description. In the process of writing attention to the combination of graphics and text, which not only better to explain the problem, but also to ease the visual angle of fatigue. 　　Station Soft Wen is so simple, the production of landing page is not very esoteric things, the key is whether the intention to do, as to the key page is which pages, can do is the homepage, can also be a topic page to see the actual needs. This article comes from the work clothes custom www.konkai.com reprint please famous source, thanks!