Increase the conversion rate of the site to reduce user pay out

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Conversion rate is the fundamental survival of the electricity business site, to improve the conversion rate need to do a lot of work, from the user landing to our site began, he saw all the page design, content layout will have an impact on the conversion rate. In these pages, the order submission to the payment of these pages is particularly important, if they jump on these pages will mean that all of our previous pages to do the work is in vain, the conversion rate will naturally be affected.

As to reduce the user in the process of payment to jump out of the conversion rate of how much help, can be from a data of my website can be seen intuitively. The following is a map of the author's website to pay the conversion rate of the order:

You can see from the figure that there are 2 obvious users lost, the first loss is the user from the Shopping cart page to fill in the consignee Information page, which lost 47% of the users. The second loss is to fill in the consignee information and then to the order of the successful submission of the page, which lost 30%. The author also calculate, these users in the payment of the time to jump out of the impact of conversion rate: The current conversion rate is 6.18%, if the payment page is not lost, this data will be 17.6%. It is conceivable to reduce the user pay out can improve the conversion rate of the site to bring about how much help.

So what can be done to reduce the user's payment jumped out? The author summarizes 4 points:

1, streamline the payment process: Any payment process will cause the loss of users, reduce the payment process is to reduce the user's jump, while trying to fool the operation will allow users to pay better. In a word: the simpler and faster the user completes his payment work, the less it will be paid to jump out.

2, to give a simple product introduction: In fact, many people will jump out from the payment, are trying to determine whether the product is what they want, and in the process of watching, may have sprouted other ideas. So we have to try not to let the user return to the product page, let it in order to pay when you can also see the introduction of goods, and here's the product profile, we can give more landscaping, so that not only allows users to go back to the product page to see the merchandise, but also to promote the effect of the transaction.

3, reduce or visually weaken the return menu button: This is from the objective environment to reduce the user to pay out of the way, sometimes the user may want to return to understand the goods, but did not quickly find the return button, this time in the payment of the page saw the product profile, it is possible to pay directly, No more operations are returned.

4, the appropriate use of the popular payment section: This is to allow users to eliminate unsafe shopping psychology, because people can not be ruled out that our site is not very formal, they pay when they feel and the previous operation is not the same, then there may be jumped out. So in the payment of the page, insert some more popular payment section can improve the user's confidence in the site security, thereby reducing the user jumped out.

To achieve the above 4 points, can effectively reduce the user in the process of payment jumped out of the author's own website is also doing this aspect of the rectification work, the results are quite good.

A word summary: The user pays out is affects the website conversion rate one of important factors, reduces the user jumps out, may let the website conversion rate to raise greatly. Article by http://www.aidai.com/Love Net original contribution.