Intel's new CEO faces challenges like Mobile, ARM server chips

May 3 News, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Intel's six-month new CEO search recently announced the end. Brian Krzanich, the incumbent's chief operating officer, was appointed by the board as CEO to replace Paul Otellini, the retiring Blaine Clannick. He will face several challenges including mobile, ARM server chips.

Clannick, who started as a popular glare at Intel's CEO position, was promoted to chief operating officer in January 2012. As executive vice president, he has been the company's second hand before.

This is only the fifth time in Intel's 44 history of CEO change, this time the company for the first time to identify external candidates, so particularly eye-catching.

The issues that Clannick will address include:

-Find ways to make Intel chips into more mobile devices;

-Protect against ARM's intrusion into the server chip market

-Increased cost of research and development due to smaller chips and higher manufacturing costs

What is more interesting is whether he will consider two more "radical" options that run counter to tradition. As Richard Waters, the FT columnist, Richard Watters, "the first option is to also adopt arm-oriented architecture for mobile devices." Entering a game designed by a competitor makes it difficult to maintain its differences, but Intel's vertical integration model may give it some advantages. Gross margins will be hit. But in the PC industry, whichever path is chosen, it is unavoidable. ”

"Another option is to make the world's leading manufacturing technology available to other members of the industry as a service, in effect, as a substitute factory." This would allow the company's original model to unravel, and it would mean giving up one of its big competitive advantages. But as the PC industry slumps, it is time for Intel to consider radical options. "(Lebang)

(Responsible editor: The good of the Legacy)