International experience of Singapore Telecom's top efficient operators

Singapore http://www.aliyun.com/zixun/aggregation/17385.html "> Telecom" (Singapore telecommunications 2¥q, abbreviation SingTel, new electricity ) is the largest telecommunications company in Singapore. With nearly 130 years of operating experience, the company has successfully completed the transition to the world's leading and efficient operators. The company has established Singapore Telecom Global Operations (SingTel Global offices, Sgos) in 37 cities in 19 countries and regions, including the Asia-Pacific region, Europe and the US. By the end of March 2008, Singapore Telecom had a total of 185 million mobile subscribers at home and abroad (Optus and six associates), with revenues reaching 14.84 billion SGD (about $9.5 billion trillion) and assets up to 34.71 billion SGD (about 22.2 billion USD).

The course and status of internationalization

Prior to 1988, the formation of Singapore Telecom, which was a corporation and capable of undertaking the commercial functions of telecommunications services, was established. The 1988 ~2001 is the domestic opening stage of Singapore Telecom market and the embryonic stage of Singapore Telecom internationalization. After 2001, Singapore Telecom really entered the international development stage. Singapore's domestic population of only 3.5 million, coupled with fierce domestic competition, so that the market quickly saturated. Singapore Telecom's domestic development space to promote its strategic transformation, the globalization expansion. Figure 1 shows the internationalization trajectory of Singapore Telecom in the past 10 years.

As can be seen from 2001, the degree of international (Foreignprofitas a percentage of total viewable, FPTP) has increased rapidly, and represents the net asset yield (ROE) line chart and operating income growth rate (substituting) of enterprise performance. Line charts have changed a lot in the year, among them, the ROE curve begins to show the U-shape development trajectory which first decrease and then increase, while the substituting curve shows the inverted U-shaped trajectory of first increment and decrease, and the total asset yield (ROA) in the 2001 ~2004 years also presents the U-shaped development trajectory. Based on the background of the development of telecommunications in Singapore, the company completed its acquisition of Optus, Australia's second largest telecoms operator, in 2001, making it a wholly owned subsidiary of Singapore Telecom, and in subsequent years successively acquired or increased its holdings of Indonesia's Telkomsel, India's Bharti, Part of the company's Globe EADS, the Philippines, is an accelerated expansion of its international strategy.

As can be seen from Figure 1, 2004 is another important turning point in the internationalization of Singapore Telecom. Since the beginning of this year the degree of internationalization (FPTP) growth has been close to zero, the growth is smooth and stable, while the total asset yield (ROA) and equity Returns (ROE), which represent firm performance, are also beginning to stabilise and weak fluctuations around the 2004 level, operating income growth (substituting) Although the fluctuation of Roa and Roe is still large, it is still relatively stable compared with the fluctuation amplitude of the substituting curve 2001 ~2004 year. Therefore, this stage is defined as the mature stage of Singapore Telecom internationalization process, and it tends to be rational in internationalization entry mode and international operation.

Singapore Telecom is now performing well abroad, as expected by its corporate strategy, to maintain market share and profitability in the Singapore region and to achieve rapid growth in Australia and other regions, as shown in table 1.

An interpretation of successful international experience

Singapore Telecom's new era aims to be the best telecommunications service provider in the Pan Pacific region. To that end, Singapore Telecom has broken down five strategic initiatives.

Growing up in Australia

Maintain a wholly owned subsidiary Optus as Australia's premier market challenger in market share and profitability growth. Provide the easiest, most innovative and reliable customer experience to ensure cost leadership in the target market, strengthen the "challenger" culture and expand the overall size of the Singapore Telecom Group.

Leading in Singapore

Continue to maintain local market share and profitability through its wholly owned subsidiary, NCS, to provide customers with integrated IT and telecommunications solutions.

Collaborate in Asia

The pursuit of regional cooperation and the maximization of existing operating value, grasp the existing joint venture shares and new foreign direct investment opportunities. Regional choice is still the Asia-Pacific region as the goal, make full use of internal sources of funding to choose to actively participate in the management of enterprises to achieve value-added investment opportunities.

Innovation in the future

Providing innovative communication solutions to meet emerging customer needs is key to success. In order to strengthen the position of the cable and wireless integrated service provider for enterprise and individual customers, it is important to increase the talent and intellectual to realize the optimization of the organization.

Connect Asia

38 operating institutions across Asia, Europe, the United States and 19 countries, with access to the Asia-Pacific region satellite, submarine cable systems constitute a wide network architecture to enable it to work alone or with local partners to provide customers with reliable high-quality network solutions.

With the implementation of these five strategic initiatives, Singapore Telecom is moving towards the strategic goal of becoming Asia's best Communications Service provider. This paper sums up the successful experience of Singapore Telecom in two levels: the basic level is to provide differentiated products and services to customers by using high quality networks that reach their target market, and the support level is a positive and safe internationalization strategy.