International Home Network founder Xiangru on professional website planning

Website planning is one of the key contents of the success of http://www.aliyun.com/zixun/aggregation/8138.html > successful website platform construction. We can see that many truly in the leading position of the website platform 90% has a feature-the site planning ideas clear and reasonable, user-friendly interface, the role of Web site marketing is strong, so the professional website planning is one of the important conditions for the success of the site.

1. Professional Website Planning Talent

Site positioning determines the width and depth of the idea of the site planning, the website customer decides the website plan thinking form, the website page and the program realization decides the outstanding website planning thought the expressive force, the website market/the sale verifies the website to plan the level high and low; if need to deepen and use the thought of the sentence, must have the market, sale, and solid technology in a, this kind of compound website planning talent can really promote the website planning to specialization.

2. Ergonomics thought

Ergonomics, also known as ergonomics (ergonomics), is a science that allows technology to be humanized, a science that is related to the coordination of technology and people. That is, how to let the development of technology around the needs of people to unfold, people as the starting point of product and environmental design, so that its performance, color and so better adapt to and meet the needs of human physiology and psychology, so that people in the work more safe, convenient and comfortable, more efficient. Its research methods and evaluation methods are related to psychology, physiology, medicine, human body surveying, aesthetics and engineering technology and many other fields.

Ergonomics has permeated every part of our lives, for example: drinking cups, mouth toothpaste, the use of computers and other aspects, ergonomics is conducive to product sales of the optimizer, then we look from the professional website planning, more need ergonomics help us to make the website platform easier to sell to target customers.

Ergonomics will enhance the quality of the site in the following areas:

Humanization: Through the guidance of text language, graphic language, personalized interaction and so on, so that the site platform more conducive to customer browsing to attract and retain customers.

Convenience: The website is easy to operate, easy to use, the content distributes reasonable, conforms to the customer's behavior custom.

Logic: The overall web site planning process in line with customer psychology, and fully analyze the characteristics of the customer industry based on the establishment of the internal functions of the site logic conversion, so that customers enjoy the entire access process.

Scientific: Website column planning, positioning with scientific, its full representative of the site's intentions, but also to fully mobilize visitors continue to click to guide customers to buy products.

Control: The site in the establishment of customer behavior rights control, must conform to the company's business rules, according to different types of customers to produce different permissions.

Interactivity: Establish asynchronous communication system (Help Center, Message Board, Operation Guide ...) To facilitate communication between customers and the site, establish a synchronous communication system (instant chat, telephone feedback) to achieve real-time two-way communication goals.

Interface friendliness: Psychology shows that the appropriate interface for the customer click on the promotion of desire and impression index of the promotion effect is obvious, the website interface is the important carrier of communication between the customer and the website, at this point the website planner needs to cooperate with the website designer to realize. But the method of thinking ensures that you do the following:

A, the same interface object is consistent, continuous behavior?

b, the various tips are simple, clear?

c, color uniformity, coordination? Do you avoid using too many colors at the same time?

D, the text content is concise, the focus is outstanding?

E, the interface object of the static and dynamic processing is appropriate?

F, the layout is reasonable, concise, coordinated, beautiful, the picture is balanced and so on?

3. Cultural concept comprehensive infiltration site planning combat

Website competition from technology competition, platform competition, as well as the current market competition, after several years of development, the future will rise to the "cultural competition" of the height. From a historical point of view, the economy can promote the development of culture, but can determine the economic and political trends.