Interview Webmaster Mao Hongliang of Xiaogan Portal Network

Summary: Hello, Welcome to Tencent Technology It webmaster interview column. This issue we interviewed is the webmaster Mao Hongliang of Xiaogan Portal network. This interview, Mao Red light to share with us how he designed a user experience high site, how to organize so many wonderful

Hello everyone, Welcome to Tencent Technology It webmaster interview column. This issue we interviewed is the webmaster Mao Hongliang of Xiaogan Portal network. This interview, Mao Red light to share with us how he designed a user experience high Web site, how to organize so many wonderful offline activities and how to carefully plan the future development of the site, each step is carefully analyzed and designed, hoping to give other webmaster some suggestions.

Reporter: Hello, the first sight of your website, feel particularly comfortable, bright colors, popularity is also very high, very look forward to your wonderful story with the site! What is the circumstances under which you decide to develop the local portal site?

Xiaogan Portal Hair Red light: Thank you! has been working in Wuhan, and now decided to go with a friend in Xiaogan to learn to do e-commerce. Wuhan is very close to Xiaogan, and there are many outsiders working in Xiaogan, and I am one of them. Because he is a peach, a lot of things are not familiar with, so the germination of the idea of building a local website, so the Xiaogan portal network was born. Initially established this site is mainly for the convenience of some Xiaogan people, to provide you with a platform for communication!

Journalist: It takes a lot of determination to create a local website and serve local people who are not familiar with the locals. Do you have to do market research in the early stage of building a site? What do you think is the preparation for a website?

Xiaogan Portal Hair Red light: I set up this site before, in Xiaogan already have 2 such sites, My Site is the third. I'm Xiaonan District, the city's population is about 500,000. Here is the Hubei prefecture-level city, the national policy attaches great importance, the development is very fast, I fancy is the future prospect.

There are roughly 5 points in the preliminary preparation. First, as you said, the prophase needs to do some market research, to understand whether the user base of this place to support the development of the site, as well as in the existing network competition environment, whether there is the possibility of success and so on; Second, build the technical reserve of the website; third, the long-term operation of the site's energy, mental preparation; four, the understanding of the local user population;

Reporter: Your website design is really good, like this orange homepage deeply attracts my eyeball. Take the liberty to ask, what work have you been engaged in before?

Xiaogan Portal Network Hair red light: My net name has a more vulgar nickname, called: Chinese farmers, ten years ago, only at home farming. I think the Chinese farmers and my identity is very consistent with agriculture as if the plant is mainly green orange, so introduced. Of course, this is also a vague concept! I was in a foreign trade company to do a year of network promotion.

Reporter: Then the network technology for you is not a problem, the other details of the site is your own design it?

Xiaogan Portal Hair Red light: Yes, but I would like to say: beautiful design is not equal to a good user experience. A site to have a good user experience, first we need to understand the user, know what users need, and then around these needs, and then from a professional perspective to do product design. That is, we often say "user-centric" design ideas.

Reporter: Each user's needs are different points, so how to do?

Xiaogan Portal Net Hair red light: 1, the Forum will often have some user feedback; 2, we often organize some activities, with the user face-to-face opportunities to communicate, you can go to understand their ideas; 3, according to the site statistics data analysis, 4, learn the domestic excellent local portal site experience. Of course, the user's proposal does not necessarily change, we have to conduct a full assessment. Evaluation, we generally carry out three points of consideration: 1, first look at whether the technology can be achieved; 2, the realization of such a function will have other effects; 3, this approach is consistent with the Web site and the development direction of the Internet.

Reporter: Learn from the experience of excellent website, can you share what good experience you have learned?

Xiaogan Portal Hair Red light: In the country I appreciate the local site is 19 floor. The 19 floor has been leading the new trend of local websites, many local Web site emerging elements originated in the 19 floor, such as brand space, mainly its innovation, of course, innovation is a part of the product, all the end of the source or to meet the user; 19 floor user Experience details done well, design in many local sites although not particularly outstanding , but the layout of the entire page, including the size of the font, module level, etc. are particularly reasonable and clear.

Reporter: Complete the outstanding experience to draw, what is your next plan to the website?

Xiaogan Portal Hair Red Bright: In the next few years, the entire Internet will continue to the direction of vertical, local development, interaction and the transmission of information more important. The Xiaogan portal will make each channel fine and add something new to the current framework. Then we will be involved in other areas.

Reporter: You say will add something new to the website, for example?

Xiaogan Portal Hair Red Bright: For example, the introduction of some micro-blogging elements to increase the function of lbs. Add a few small elements, such as @ and other functions, such as @ and other functions, meaning: For example, you published a post, you want to who to pay attention to and share it? This is better than the general hard to share, our current sharing is mainly through the form of Copy link, @ can be converted into the station message reminders or in the personal space browsing, this experience is much better.

Reporter: In addition to the fresh elements, many webmasters are headache site beginning, can you say that you so beautiful site early is how to prepare it?

Xiaogan Portal Net Hair red Bright: The early stage is mainly out of interest, for the business prospects do not consider too much. A website will not be popular at the beginning of its establishment. The local site has some of his peculiarities, which we did in the early stages: 1, as far as possible to enrich the content of the site, content for the retention of users is very important; 2, if there are netizens in the forum message or ask questions, we try to reply to answer, so as to retain people; 3, through some local owners group to promote the site; 4, Can organize some small activities (initial site popularity is not flourishing, it is difficult to organize large); 5, adhere to, and then adhere to.

Reporter: You say the local website has some of his particularity, then you think it's particularity where?

Xiaogan Portal Hair Red Bright: the characteristics of the local site is the first and most significant is the regional, which determines that there is no room for much obstruction, we can organize a lot of offline activities and so on; The second is the level of difference, the general special site of the user professional background or demand for a relatively large consistency, but for the local Web site is different, workers, students, white-collar companies, public institutions and other personnel may be one of them.

Reporter: Early can organize small activities, such as?

Xiaogan Portal Network Hair red light: For example: Masked ball, barbecue activities, outdoor tourism and so on. The early days of many activities we are users AA system, if to find business negotiations, need to prepare a lot, planning book is necessary, and then in the negotiations, need to tell the business can bring them something. I suggest that when the site has some popularity and visibility, then do such business activities, so the site itself and the merchant is responsible attitude.

Reporter: Well, I saw your website carried out a lot of activities, such as now in the K song Contest, how do you plan this activity? Can you talk specifically about the beginning of the event, after the current situation?

Xiaogan Portal Net Hair red Bright: Yes, this is our cooperation with the Merchant to do. We have a dedicated Netizen activities Planning Group, regular organization activities. At present this activity is with a newly opened home city cooperation, they are our advertisers. We are mainly to help them enhance the visibility, gather popularity to do, and such activities many netizens like, so we held. The singing competition will enter the "20 into 10" tomorrow, which has a great impact on Xiaogan.

Journalist: How to publicize before the event? Are you planning to organize the event for free?

Xiaogan Portal Hair Red light: Yes, free, we can get publicity through activities, these are more important than money. Earlier we mainly through these methods to publicize: 1, online activities Bulletin, SMS, QQ Group, 2, the line of the Community poster. All the expenses of the activity are from the merchant, we are only responsible for the organization.

Reporter: I noticed that there are some activities need to invite the government staff, what should I pay attention to when the invitation?

Xiaogan Portal Hair Red Bright: do activities generally big things should not be more, mainly some small details, if we this singing competition, there are government departments to attend, some appearance etiquette and so on are very elegant. Xiaogan Portal in the Xiaogan high visibility, before and government departments have some cooperation, Xiaogan Youth League also set up a special Xiaogan portal league organization, they are very supportive of our work.

Reporter: This needs the support of government departments, like a website just start how to establish relations with the government?

Xiaogan Portal Hair Red Bright: I think a lot of things are ripe, and so you are well-known, there is such an opportunity! Efforts to do a good job in the website, to expand their own, and the government to cooperate, of course, on the basis of not violating the law, but also to grasp the free speech of users

Reporter: Your insistence, got the return. The current membership of the Forum reached 61108, member active degree is very high. I see your home page has a local group buying ads, do you have a relationship with it? At present, the industry has been talking about E-commerce, do you have the idea of a website embedded e-commerce?

Xiaogan Portal Hair Red Bright: Well, it should be said that good, after all, the current Xiaogan population base is not large, basically people know Xiaogan portal network. With the development of Xiaogan and our efforts, I believe our tomorrow will be better. Yes, I've worked with local businesses. E-commerce We have now embarked on doing, including with good children and other business cooperation is in progress. At present, the main product is the network consignment, there is a business in the Xiaogan portal online brand space, and brand business is our open column, is currently mainly and advertising bundled sales. In the future, we will provide more professional local e-commerce services!

Reporter: I see your home page There are a lot of business ads, the nature of these ads are charged or free?

Xiaogan Portal Hair Red Bright: Advertising is charged, is generally a yearly fee, the current advertising time to maintain the main source of the operation of the website. The click rate of the ads we have statistics, we will conduct a regular return visit to understand the effect of advertising. Only to bring the customer effect, such cooperation can be long. According to our statistics, a high day, a single advertisement click PV around 2000-3000. In fact, the level of the hit rate depends mainly on the position and form of advertising, content.

Reporter: Are you making the advertising map? What kind of advertising design do you think can attract people?

Xiaogan Portal Net hair is red bright: Well, yes, we usually make it ourselves. Advertising design, first of all advertising content to comply with the commercial expression, from our past experience, the beat of the screen, streamlined words, heavy color block ads will be more easily attract users attention.

Reporter: It seems that advertising design can also affect income. What are the biggest difficulties you have encountered since the year of construction, and then how to solve them?

Xiaogan Portal Hair Red Bright: In the construction station, I encountered a lot of difficulties, let me affect the most is the site was hacked, the user visited the site caused inconvenience. Later, we improve the performance of the server, strengthen the firewall, troubleshooting procedures and other measures to prevent.

Journalist: Thanks for the past. Our interview is nearing the end, please give some suggestions to the new owners.

Xiaogan Portal Hair Red light: According to the way I walked, I think the following four points is very important.

1, site positioning must be clear, not necessarily large and full, need to have their own characteristics; 2, local portal content for the king; 3, do not do some premature business behavior, the early days to do a good job of the site itself, to enhance the popularity of 4, adhere to the possibility of success, two-day fishing, three days of drying nets is not to do the site.

Reporter: Thank you very much for your advice and sharing, I was moved by your persistent spirit, from the design of the website to the operation of the website, to the wonderful offline activities, you put the user's experience in the first place, every step in the serious analysis and planning, I wish your website better. If you have time can go to Baidu search Xiaogan Portal Network, to learn Xiaogan portal Hair red light of that serious, meticulous, persistent, enthusiastic spirit.