Introduction to 10 powerful open source web traffic analysis tools

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the recent World Tourism Expo in London (Travel Harsh), industry experts gathered to discuss the impact of Web site traffic Analysis (web analytics) and seemingly trivial site observations and adjustments on the business.

Cameron JonES, director of business development at Expedia, stressed the importance of the rapid response to the business: "In 2006, people are willing to spend 4 seconds waiting for the page to open." Now they're only willing to wait 2 seconds. ”

Online booking systems can lead to the loss of valuable customers even if there is a little bit of error. In his keynote speech, "Don't let me think, don't let me Wait", Jones stresses that customer satisfaction is bound to change customer loyalty.

"In fact, 79% of people who are dissatisfied with the site may not be spending even if they return to your site, and 27% may not be able to visit your site again," he said.

Jones stressed that in the use of Web site traffic analysis tools, can not only focus on conversion rates. The travel industry also spends the same amount of time not only attracting customers to the site, but also keeping them on top and making sure they complete the deal.

"Generally, it is cheaper to make better use of users who are already on the site than to attract more users to visit these underperforming sites," says Vicky Brock, co-founder of Highland Business Research Inverness in Scotland. "If we can increase the actual conversion rate of 1,000 users who are willing to make a reservation, this is better than attracting 5,000 more users to visit the site," he said. ”

Brock added that the successful conversion rate for general travel sites was only 1% to 3%.

WEB Traffic analysis tools are numerous, from WebTrends such professional and expensive, to Google Analytics so powerful and free, from the need to be deployed on the server side, to be able to integrate from the front-end. This article collects and introduces 10 powerful open source web traffic analysis tools because they are open source and therefore free to be deployed to your site.

Tracewatch

Tracewatch is an open source WEB traffic analysis program that supports real-time analysis and provides in-depth analysis reports.