Introduction to the methods and techniques of operating the official microblog

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Now Weibo is definitely a network of emerging tools, especially in the site optimization, if used properly, will give you the project to bring a lot of help Oh! So how do you manage a company's official microblog? Today I have some experience to share with you, although not very proficient, But I think for a lot of people start to want to do microblogging marketing friends still have some help!

Home page settings

Weibo's homepage is for users and your fans to see, so be sure to try to be beautiful, good-looking, of course, is not said to do is very fancy is good-looking, first of all, you have to do enterprise-related content to be as perfect as possible, the company's telephone, address and other essential information, add some related labels, You can get people with the same interest to search your account faster (Figure 1). There is also a problem that you may overlook, that is, at the top of the homepage to insert some and business-related pictures, videos, so that everyone has a more intuitive feeling and impression it (Figure 2).

Ii. Update of content

The first to do Micro Bo is no purpose to see what the hair, also no time period, but did a period of time, but also after the guidance of others, began to make plans, according to the plan released:

1, Morning 8:00-10:00: This time period is everyone we just work, release some Good morning greetings, enterprise products, news, etc., customers are more thoughtful to see;

2, noon 12:00-13:00: When the rest of the day to release some more relaxed information, because do is the filter industry, so send some environmental protection small knowledge or good;

3, 15:00-16:00: This is also the afternoon rest of the time, the release of some product information or industry information;

4, 18:00-20:00: Off work is also a number of leisure content-oriented;

5, special holidays can be issued some blessing content;

6, also combined with current affairs hotspot to edit the content of micro-blog can be.

Here is my microblog account published content, specific in the picture has the description:

Third, account interaction

What are the ways to interact if your tweets are not interacting with other people, and your microblog is white?

1, the beginning of the time you can register some small, forward their microblog, improve their active degree, this is relatively stupid method, but initially not too many fans when it is very useful;

2, the latter is to rely on the interaction with fans, @ Some people in the same industry, or you think you need these products, a lot of interaction is the most important.

Iv. Regular Events

This is not necessary, because it is still necessary to contact the customer, to see if they have any relevant activities to do, or to give customers some advice, so it is useful to improve the people's tolerance of Weibo.

Speaking of which, I think you may wonder why you haven't talked about the number of fans for so long, because after my long period of work, the number of fans can not represent your success, do not say zombie powder, now micro-Bo can be a lot of powder tools, with these tools plus fans can be said to be " Half Zombie powder ", there is no real meaning. The official microblog is the most important thing is to ensure the quality of their own content, attracted to the real need for this product to see, for the customer site to bring substantial traffic or orders, this is what customers want to see! Of course, this is only I do micro bo so long personal insights, micro-blog marketing understanding is not very profound, of course, will continue to learn!

Article from the air filter company http://www.hefil.com.cn/, reproduced please indicate the source