Invalid Bidding Click is also required to pay

Invalid Click is relatively effective click to say, no effect on the enterprise clicks can be counted as invalid clicks, the following Violet defender http://www.aliyun.com/zixun/aggregation/9761.html "> Malicious click Software from 2 aspects to talk about how to filter invalid clicks:

1, the bidding system is invalid, without paying the click Fee

To protect the interests of advertisers, Baidu set up a sound filtration mechanism, identification of invalid clicks and real-time filtering: to consume other customer's promotional costs for the purpose, by manual or cheat software generated by the click; other companies crawl Baidu Web page, etc. generated by machine clicks, although such machines click No cheat attempt, belonging to the unintentional click , Baidu will also be filtered; manual clicks, due to human reasons or browser reasons caused by a number of consecutive clicks, for example, double-click the results of the promotion, the browser automatically refresh the Web page to create a click, the system will automatically the first time after the click Filter.

2, The Advertiser decides that is invalid, needs to pay clicks the expense

In order to enhance the advertising effect, we can through IP exclusion and negative keyword filtering. Through the introduction of the account and Promotion program IP exclusion, to some extent, the company's internal staff to filter the delay, the competitor's malicious clicks, etc. for the broad and phrase matching keywords, by setting negative keywords can be a large degree of filtering invalid clicks.

Control the number of invalid clicks is often our bid to promote whether the key to profitability, if you want to promote profits through the auction, we have to have a detailed analysis of the industry market plan, and then bid to promote, so that we do in the Baidu auction to promote the rate of return will be very high.

Article by the Violet Cloud Assistant development of the Violet Guardian anti-malicious click Software: http://e.0292.com/provide!