Is the function of the outer chain weakened?

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2013 Years of SEO industry The most popular news is undoubtedly Baidu Green Luo algorithm on the line, with the overwhelming related articles appear, almost one-sided view of the chain was weakened! Before the "content + outside the chain" collaborative mode into a content-oriented, in a well-known SEO site, An eminent person even proposed that the website will enter the false original ERA! See the author a shiver, regardless of Baidu's attitude to the external chain, when it has identified "false original"

So, is the role of the chain really weakened? The author's point is: No! Not now, not in the future!

One: The green Luo algorithm is not the fight outside chain, but the standard outside chain

If you have read the original Baidu notice, then understand that the green Luo algorithm is only for trading links, its intention is to better standardize the chain, purification network. The ideal result is that the sale of the chain, the black chain and other acts were eliminated, so the illegal internet pollution, illegal websites, garbage stations and other loss of support in the search engine disappeared, this for more serious to do the station friends, is a good news!

Of course, the above said is the ideal state, in fact, because of Baidu's technical problems, such as basically difficult to achieve. There are many friends of the site was accidentally injured, so out of the chain of useless theory. But according to the observations of the past few days, accidental injury is not unreasonable, green Luo algorithm is to buy and sell outside the chain, so in line with the "buy and sell chain" This feature of the site is also very likely to be hit, this mainly includes the external chain of the relevance is not strong, one-way export/import chain to take more.

Therefore, adhere to the right outside the chain construction method, and will not be hit!

Second: Outside the chain is a part of the value of the site

What is "outside the chain", the search engine to its definition is, other websites to this website's vote, it is a concept, represents is recognized. In the search engine that, a chain on behalf of a support ticket, the more votes, of course, the more important.

However, because of some improper SEO behavior, this concept is confused. Because some of the garbage outside the chain, black chain, one-way buy link behavior, so that search engines have to make a judgment: this outside the chain to be judged against?

Based on this, SEO and search engine on the outside chain for a long-term game, there is a Web site because the chain is the search engine punishment. But to remove the site of accidental injury, the real certification of the construction of the chain of the site is not only not punished, but got a good return. Why? Because the chain is part of the value of the site, this search engine can not avoid!

Third: The nature of the Internet determines the external chain is indispensable

The internet is fundamentally about interconnection, and the external chain is one of the necessary conditions for interoperability. Imagine, if all of the sites are not outside the chain, that the internet will become what? So, outside the chain is an essential part of the Internet, an important concept, will be lost in search engines here? Is it possible?

To sum up, in the foreseeable future, outside the chain of construction is still one of the necessary means of SEO, but only to the outside of the legitimate norms of the chain, otherwise, be weakened by the punishment is inevitable!

This article by: Peach Blossom Tea http://www.2huacha.com/forum-46-1.html Original, reprint please specify