is the network editor promising?

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"Is there a future for web editors?" On the network constantly have netizens so full of doubt to ask a way.

"Is there a future for web editors?"

From the macroscopic point of view, the development of network editing is very promising. With the internet and even mobile internet "flying into ordinary people's home", there is a huge network content social demand potential, network content system construction has gradually become a new career. Along with the network marketing "Zhimakaihua" the rapid development trend, "network marketing, the content of the King" has become the domestic network marketing industry consensus, the domestic network editing job demand soared, according to industry authority estimates, the current domestic network editing practitioners have more than 6 million people, and the number is still increasing.

Fast Spring Festival, the network of hundred jobs online editorial recruitment information is still near 7,000

But from the current overall development of the industry as a whole, the current domestic network editorial post is really not optimistic about the future. At present, there is a huge network editing job demand or network marketing industry, but the domestic network marketing operation industry so far popular "more, more sales," the extensive marketing concept, they do not pay much attention to the network editing posts-they need is not their own brain, only know uninterrupted "copy collection pseudo original" Data Entry Machine ". Therefore, the professional quality of the network editing job requirements low, the corresponding treatment is also low-they only ask the network editors constantly say, more emphasis on quantitative indicators (more information released and information more by Baidu included more).

Even the current domestic network editing business depth to improve the lack of a good learning and guidance atmosphere, basically can only rely on the network editor of the self--according to the state Ministry of Labor and Social Security "network editor National Professional Standards" requirements of the organization of all levels of network editing qualification examination training, training content more only for the portal site (or news site) editing skills and knowledge, rarely targeted at the current domestic network to provide the majority of job requirements of the network marketing industry required skills Knowledge Organization training.

The internet is full of plausible web editing experience

At present, the network is filled with a variety of specious network editing knowledge-including some network editing employing units constantly organized network editing skills training, more emphasis is just "how to copy Collection pseudo original", cheat search engines and users-this from the network marketing operators, is the golden goose; And for the development of network editing is also completely irresponsible.

Although 2012 Google, Baidu frequent upgrade algorithm, and constantly strengthen the "content is just meaningless interspersed keyword" "Content farm" crackdown. For writing a relatively good foundation of the network editor, is positive news. But for the vast majority of network editors, the overall survival situation is still not optimistic-not only the reality of low treatment, and the professional development of personal career is not clear.

This is the "Internet editor has a future" the big background of the question.

But to change your situation, you must first change yourself------------------------------web editors can't complain. "Kung Fu in Poetry", Good articles are never written out, let alone impress users of the network marketing copy.

We must see that the reason why "copy collection Pseudo original" method prevails, is not those website operators, the network marketing promoter does not know the unique original content to the network marketing importance, but because the marketing product (service) related content domain is very narrow, all can think of content has been written rotten Write a unique content original is not difficult, a steady stream to write high-quality original content is difficult, they finally chose the "least Bad" "Copy collection Pseudo original" content strategy.

As a result, web editors are not satisfied with the day-to-day work of "writing information", in the effort to complete the existing work at the same time, must deliberately in the day-to-day work to develop their own content planning ability, from the perspective of the user to consider, to continue to try, will be "written rotten content" to write new ideas.

A marketing message is often a number of aspects can be publicized, a different perspective to describe the display often marketing effect is very different, you have to thoroughly grasp the information on the basis of digging out the most marketing value of marketing highlights, in the most appropriate way to show out.

For example, when all of America's beer-maker propaganda emphasized that "the beer is the purest beer", marketing guru Claude Hopkins's propaganda also stressed this, but he from the consumer point of view, through the consumer in a user-friendly manner, the full display of Heineken beer (Schlitz Beer) A full range of production processes (in fact, it was just the most basic process specification at the time in the American beer industry), showcasing the purest and safest of Heineken beer-the result was a great success.

Of course, we may be hard to get Claude Hopkins's success in life, but the master's successful experience can give us some reference-emulate!

To achieve this effect, we must first completely forget their "wonderfully", "Kung Fu in Poetry" ah, we must persevere in depth to the forefront of production, in-depth understanding of their marketing products (services) advantages and disadvantages, fully grasp the overall development of the industry and the latest developments, Constantly explore the needs of users. Fully integrated into the industry, to become a real industry people.

At the same time can not be afraid of failure, must be bold attempt to constantly new, constantly summing up their own experience and lessons. Only in this way, can continuously improve their content planning level. Finally to the others "write rotten content" to write new ideas, homeopathy marketing their own products and services in the intangible, and access to marketing audience recognition of the effect.

For a network editor who has been booked up for a day of work, this is really easier said than done, and the initial effect of this is not only not obvious, and even efficiency will be more than "copy collection false original" much lower, but success often belong to a few people in the right way to stick to it.

In fact, "Is there a future for web editors?" Problems such as these are frequently found in basic industries with lower entry thresholds, and perhaps the industry is really depressed, but this is a reflection of our own professional level of inadequacy, can be easily replaced by others, or work lack of achievement, so we feel the future is slim.

At this time, we can certainly lament the recession of the whole industry, but more importantly, we must face up to the reality, confront the challenges bravely, constantly challenge ourselves and upgrade our professional standards. As the saying goes, "crisis crisis, the danger of organic." Only in this way, we can really overcome the difficulties, one step toward their own ideals of success (this article by Gouyn12 original first, copyright, Wenzing, reprint, please link to the form of the article to indicate the starting source http://www.gouyn12.com/wzyy/377.html and this statement, thank you).