Job site How to achieve sustainable long-term profitability

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recruitment site in the competition in various industries is the largest, the potential user scope is also huge, search "* * City + Talent Network" will appear a lot of the first class domain name recruitment site, talent recruitment sites abound, of course, the competition can also be imagined, where the real profit of the site is unintelligible. I am also the operator of the network, but also in the continuous innovation of profit model, to achieve sustained long-term profitability is not easy.

Brand Business Advertising cooperation

Talent site can operate well, the source of the search engine traffic, high difficulty keyword can get better rankings, there will be a lot of well-known brands of business cooperation, the site directly and merchants to cooperate, can get more profit than the code to put Taobao customers earn more. At the same time, the choice of well-known brands of business cooperation, can be reached the turnover rate will also be very high, the profit may also increase. A lot of talent site the top of the homepage by a large number of ads flooded, for the user experience is very low, the current major search engines on the user experience requirements are very high, but also tough to fight low quality, spam page, so the cooperation business does not need too much, good service quality, potential customer groups, can and site theme related can be. "Part-time bar" talent site daily average ip≈24,000, daily average pv≈158,400, only select a brand of high quality of the electric business cooperation, and do not have a large number of commercial advertising, profit situation at present can be counted.

Traditional Enterprise VIP member charge

Traditional talent net profit pattern is single, in the recruitment process only played a role in the intermediary, and does not differ from the same industry characteristics of services, which makes the site potential users have a lot of choices, user experience viscosity will not be too high, will appear to choose several major sites at the same time use, which makes the site to obtain more dispersed profits, Can not deepen the service, if the talent network does not innovate the use of traditional corporate VIP membership fees, may not achieve long-term sustainable profitability. Even the use of traditional VIP membership fees, but also to provide members with distinctive services. For example, the provision of enterprise-specific pages, not purely just to do business station, you can for the enterprise free of charge on the site to do an advertisement, to do a recruitment information, or to provide enterprise 400 phone calls to improve the user's recognition of the corporate brand. At the same time, for different enterprises to charge the standard to have a difference, the charges can not be generalized, it should be divided into the order, so that different enterprises find the right package for them.

Advertising Alliance cooperation costs

When the talent network has a certain flow source, and can apply for advertising alliances, from the Advertising alliance to fight for the corresponding profit, to be able to long-term sustainable profitability, this requires the site can be long-term from the search engine to obtain traffic, there is a long-term stable user groups, if you can not have a long-term user groups, advertising league Click Cost is very low. AdSense want to profit from the advertising alliance, the premise is that you have to concentrate on doing the site, so that the site has a certain user, traffic can be made through the Advertising alliance to make money, no matter what the daily knot or the weekly knot is required to your site has traffic, otherwise put more ads also to their own look. Regardless of the choice of what advertising Alliance, should not first have their own site users, there are real traffic IP, there is a stable potential group of users, in the absence of certain traffic time do not hang too many ads, otherwise it will affect the user experience.

Value-added services

Throughout the domestic major talent network profit model, most of the advertising + corporate membership charges, although the network online recruitment, but also can be developed with value-added services, such as to provide training for enterprise personnel services, corporate branding services, regular large-scale talent on-site job fairs, or offline to the campus for corporate publicity, on-site to enterprise recruitment. Recruitment is a time-consuming and laborious thing, some enterprises are no time, so the talent network can provide this service, instead of the enterprise for primary, analysis, evaluation, screening, recommend talent, the greatest degree to improve the recruitment efficiency is very successful. or the organization of the enterprise strategy, human resources planning, development plans, the development of bad environment, such as providing professional advice, but also for professional personnel for qualification evaluation, career planning, and to help recommend induction. such as a well-known domestic network can also help enterprises to the campus lectures, exams, interviews, and recruitment completed personnel training.

The traditional recruitment site is in the "Sell resources", you only pay to become a VIP member, on the recruitment results are not responsible, with the recruitment of the site's sudden, the industry's competition has increased, to want to be able to long-term continuous profit, part-time bar or the proposed operation of talent site webmaster, can innovate to find their own site profit direction, Do not run in the same way, it is important to position yourself well, and then how to make a profit. This article original source part-time bar (http://www.jianzhi8.com/) reprint please indicate the source.