Judging the competitive intensity of keywords from eight aspects

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In Search engine optimization service, the importance of keyword is self-evident, however, different key words its charge is also different. Whether it is the launch of keyword ads or to do site optimization, different keywords general fees are different, some gaps on a hundredfold, why this? A key factor-keyword competitive strength is different.

Just like buying a shop, because the shops are in different places, their prices will be a big difference. Keyword competition intensity is this "flourishing degree", when you want to buy this keyword advertising, in order to gain a more favorable position, your price also have to press over each other; When you want to optimize the site for a certain keyword, The number of pages that contain this keyword and their ranking status directly affects the degree of effort and results of site optimization, so the price level is also a natural thing.

So how to measure the competitive strength of keywords? Before you say that, you should cite the views of previous generations. An important parameter--kei (Keyword effectiveness Index keyword effective index), which was invented by Manshu Roy (Sumantra Roy). Kei is used to measure whether a keyword is valid for your site. The main thing is to compare the number of times a keyword has been searched and the number of pages that use this keyword, so as to understand what keywords are most effective. According to Kei index, when a keyword is searched most times, and use this keyword page is very few, then Kei value is higher, the more ideal state. So optimizing this keyword benefits the most and is easier. Conversely, it is a rather bad state, and it is futile.

According to the Kei index, when measuring the competitive intensity of keywords, we have to get the user search quantity of the keyword and how many pages use this keyword. How do I get this information? Many methods, such as going to the Baidu index to look at the word search volume, the search engine input a keyword, see how many results pages, so as to determine how many pages use the word. Of course, many websites now offer these simple data analysis software and functional services.

Of course, do not think the keyword competitive strength is so simple, because the kei indicators still have some problems. The number of pages included is important, but these included the weight of the page, how high their degree of optimization, and how many of these pages are included in the page is from the same site, and so on factors, kei indicators are not measured, and these factors are directly affect you for this keyword to pay efforts. So after looking at the amount of search, including the number of pages, we also have to look at these rankings by the front of the site (competitor website) business situation, whether it is easy to surpass and so on. The general Network marketing planning agencies will be more objective analysis of these data, proposed a reasonable price of services. And in the launch of keyword ads, search engines will also provide relevant data, so that buyers feel happy when putting ads.

The choice of the target keyword is critical, so be sure to spend enough time on it. The right choice is half done. How to judge the competitive strength of keywords is every webmaster are concerned about the problem, then to see how Xuzhou, Jiangsu SEO is how accurate analysis.

1, to see whether the keyword bidding.

You can search the keywords in Baidu, Google, if the first page above is a bid, that the word still has commercial value, some enterprises will not be unreasonable waste of money to do bidding.

2. Look at the number of pages crawled by the engine.

For example: "Guangzhou seo" was Baidu grabbed 1,440,000, this figure shows that the strength of competition can also be moderate intensity.