Keyword rankings up you can really get the people you want

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Because of the profound Chinese culture and the continuous development of network terminology, a word has several meanings in our daily life communication and communication is often encountered things, the beholder, benevolent, the former stage of the Sichuan Tourism Bureau of the slogan "I am Chongqing", will cool Sichuan tourism bureau pushed on the crest of the wave, The reason is that different people interpret the same noun differently, and their views vary widely. For us seoer also face this problem, a keyword has different user needs, we are considering how to put a word ranking to do up, but also need to consider whether this word can bring us the desired target traffic. Some stationmaster appetite is bigger, always want to monopolize a keyword All traffic, this is a very wrong idea. What you need to know is that the content under your keywords does not meet the purpose of all searchers, and all you have to do is look for the target users who are related to you. The following author of their contact with a site as an example to share their own ideas.

The author's site is about the garbage truck enterprise site, the Natural keyword definition as "garbage truck", we search this keyword after the search results are as follows

The above figure shows this keyword in Baidu search results, we can find a feature, that is, in the search results of the former V and the garbage truck-related enterprises or products, the opposite is some garbage car pictures, garbage car video, garbage car lyrics and so on. It's not surprising that many of the search results have been scanned for a song about a garbage truck that was sung in May, and the search for the word was mainly to find information about the song. So are we not going to do this word? No, although we see the vast majority of users searching for this word for the May-day song message, if the searcher wants a junk car, we don't have to worry that our target users will be lost because our users will go down and look for relevant information.

In addition, we need to note that the word is the focus of the search in various periods. We can predict that with the delay in time, the garbage truck This song is increasingly forgotten by searchers, why? First of all, this popular song, pop music does not usually last too long heat, and this song is not very classic, we can not be too tangled in the search results are occupied by him.

Let's take a look at one of the most familiar keywords: apple, a few years ago, when we searched for this word in search results, we were looking for information about Apple's nutrition and the fruit of Apple's main breed. But now? With the heat of the iphone and the Apple tablet, searchers are searching for more than the fruit. In addition to the word's search results on a movie called Apple, we can also see that the user's demand for this word is also very large, please look at the following figure:

As a search engine, the goal is to provide the vast majority of users with the information they want, which is why the iphone site is ranked first in the search results. When our target words are occupied by other unrelated industries, we don't have to be frustrated because the irrelevant information doesn't meet our target users, and our target users will naturally continue to go down and find our content, in short, if you want to do the Apple keyword, You do not need to go to the top of the first Apple phone competition first, you need to do is only in this keyword under the relevant industry first.

Some have a larger appetite for the webmaster may be, if I put a variety of users of the word big first, it is not better, you can get more traffic? For this point I think if your site's keywords really can meet this some users, it is good. But if your word can only satisfy the user is very single, and less, then even if you do the first, search engine will be on your site PV and bounce rate to lower your ranking. Instead of stealing the chicken, it won't eclipse the rice. Therefore, I still think that the industry's first, then you have won.

In general, we do not have to pay too much attention to and your site is not related to the same keyword user needs, we need to do a good job with our target users of the keyword can be. This article from the Queensland Health Network http://www.kunxian.net/, first published in the Admin5 website, if reproduced, please keep the author link.