Learn about website Planning (2)

Learn SEO site optimization, while understanding the site planning. The last time we have for the personal type of site planning for a simple plan to understand.

This time I want to do business type of website and E-commerce type of website planning work to understand. Corporate-type Web sites and E-commerce-type sites have some common ground, and there are more aspects to consider in the planning process than personal sites. I said that the outline of the plan, can be considered universal, at the same time it is not universal, flexible use, to find the key planning points, is the most suitable for your own.

Outline of the plan:

I. Locating the subject and name of the website

The theme of the website we have mentioned the relevant issues in our last [understanding of the website Planning (1)] article.

Second, positioning the style of the website

Third, the website column

IV. directory structure of the website

Five, the link structure of the website

1, tree-like link structure

2, star-like link structure

Positioning the CI image of the website

1, the design of the website logo (logo)

2, design the website propaganda slogan

The above is our basic in planning the site need to consider several aspects, if it is an enterprise or E-commerce type of Web site, we also need to consider the Web site marketing strategy, network promotion strategy, SEO site optimization, user experience, the conversion of the target customers, as well as a deeper study of the site's profit model and operating mode, Network Marketing Management.

Below I start to analyze each of the above points:

Network Marketing Strategy

1, the basic functions of marketing:

Network branding, web site promotion, information dissemination, sales promotion, sales channels, customer service, customer relations, online research.

Network Marketing methods:

Search engine registration, keyword search, online advertising, exchange links, information release, mailing lists, licensing e-mail marketing, website cooperation, affiliate marketing, viral marketing.

2, the function of the Enterprise website:

Brand image, product/service display, information release, customer service, customer relationship, online survey, online Alliance, online sales.

The basic content of enterprise website planning:

Purpose, domain name and site names, main functions, technical solutions, content planning, testing and publishing, promotion, maintenance, financial budgeting.

3, the Network Marketing customer service:

(1) The status of online customer service

(2) The main ways of online customer service: FAQ, Internet community, email, online form, instant message, chat room.

4, the basic methods of online market research:

Common methods: Online Search method, site tracking method, add mailing list, online survey form, email survey, sample survey of visitors, fixed sample investigation.

Shortcomings of online research: The problem of the on-line questionnaire itself, the number of samples, the quality of samples, the protection of personal information, the factors of the respondents.

5, the Network Marketing effect evaluation:

Using the basic functions of network marketing to do a more comprehensive analysis and evaluation of the effect of marketing. Process Evaluation: The evaluation of website design, the evaluation of website promotion, website traffic Evaluation Index.

Second, the network promotion strategy

Network promotion strategy contains many aspects of the promotion program can choose, in the end what kind of promotional programs for you? There is no SEO, SEO is the network to promote Network marketing tool. Of course, just do SEO will appear to be weak, the following list of commonly used network marketing methods for reference:

Event Marketing, e-mail marketing, viral marketing, podcast marketing, blog marketing, creative advertising marketing, instant Messaging marketing, forum marketing, free strategy marketing, article marketing, offline marketing, electronic magazine promotion, E-book promotion, event promotion (big game, Conference type, forum type, party type, promotional type, lottery type,), Hard advertising, Word-of-mouth promotion, large-scale website column cooperation promotion, QQ promotion, Exchange links, exchange of traffic, keyword ads, pirate marketing strategy, message board marketing, membership marketing.