Let e-commerce win in the beginning of the enterprise website construction of five forces

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the old saying goes: "All things are in advance, not in advance." "It's about the great impact of preparation beforehand on the success or failure of things." This is especially true for businesses that want to use the Internet to carry out e-commerce business, and whether a company's "net" can achieve a successful success depends largely on whether they have done their homework and are well-prepared for the relevant conditions for conducting e-commerce. Among them, the platform that carries out e-commerce business--Whether the enterprise website "gives power" has great influence on the electric business, and even has a decisive influence on its success or failure.

Review the company's attitude towards the official website we can see a lot of enterprises in this area have a misunderstanding, when they realize the great "magic" of the Internet, feel that do not carry out e-commerce means to miss a lot of opportunities, thus actively "net", but for a long time even today, Still have the enterprise thinks that as long as has own website to be possible to carry on the electronic commerce, only needs to wait for the customer to come to the door to be able, but the fact only has given them the ruthless result, thus waits for the customer to visit the practice finally to prove is unable to receive the result.

The key lies in the fact that they do not really recognize the requirements of a qualified corporate Web site that can successfully carry out e-business operations and achieve results. To really make E-commerce successful, we must let E-commerce win in the starting point, so that the site in the early construction of the company has the following five "to force" place:

1, the interface concise atmosphere, give visitors the best first impression

Corporate website represents the image of the enterprise, is a potential customer in the arrival of the site for the enterprise impression and strength of the first source of judgment, is to represent and reflect the strength of the "façade", so pay attention to the design of the interface appearance of the site. According to the enterprise's domain and characteristics, choose to make suitable "hue", "element", "Picture", "FLASH" and so on to build the website, fully embodies the professional enterprise, is to obtain a good first impression of visitors, for potential customers to successfully transform a key step.

2, the website navigation is clear, lets the visitor use simple fast

As a user of the site, we all know that the design of the appropriate, in place navigation can bring us guidance on the convenience, for the enterprise site is more so, from the enterprise introduction to product display, from contact to online ordering, website construction needs in the overall for visitors to any kind of needs have better arrangements, Using clear navigation allows visitors to quickly find what they need, which is also a guarantee of a smooth transition.

3, the website function is perfect, the electronic commerce module is outstanding

Website construction company to establish brand and word-of-mouth, can not fool the enterprise, more can not in the process of website construction "Jerry", excellent network construction company must be from the high standards, strict requirements of the point of view, in the design of the website to fully consider the necessary functions, especially for the need to carry out e-commerce business site, The relevant functional modules must be designed in place to highlight the ease of use and reliability of e-commerce modules, so that online negotiation and ordering marketing activities can be smoothly launched.

4, excellent search optimization, with innate advantages of SEO

For some enterprises to carry out the misunderstanding of E-commerce, network construction companies need to clearly inform the enterprise real e-commerce business to carry out the dependence of the search engine, and not just put the site there to wait for customers to come home, so do a good job of corporate website search engine optimization is essential. At the beginning of the website design from the site program selection, code optimization, site structure, column design, site static, site map, Title, description and meta optimization elements to start, for the enterprise to provide "congenital advantage" of SEO, to facilitate the operation of enterprises online after the optimization to get a good ranking, And then get targeted high-quality traffic, bringing more potential customers.

5, detailed design, highlighting the strength and credibility of enterprises

In addition to the overall grasp of all aspects of the site design, details can not be overlooked a focus, corporate web site to get a good conversion rate, but also need to pay attention to details, build the site's authority, credibility and credibility. On the one hand, by joining the Chinese Internet Association's Integrity certification, in the site to provide a clear certification identification, but also by marking the official website record information, enhance the credibility of the site; On the other hand, it is in the enterprise introduction and product display module, through the text, pictures and other intuitive form, display enterprises honor, product certification , real photos and so on, and provide clear contact information and so on, enhance the professional and credibility of the enterprise to the potential customers, these will help to enhance the successful transformation of potential customers. This article is from Shanghai website Construction www.bingoidea.net Reprint reservation.