Lian Jin Xin: Learn to use blog to get your potential customers

As a marketing tool, blog plays the role of network information transmission. It has the autonomy, flexibility, low investment characteristics, which are more and more enterprises, stars love. From Lao Xu's star blog to Song Zude, Pan Shiyi, Wang Dan's boss blog. More and more stars, bosses have learned to use the Internet blog old hype themselves and their own company.

Blog marketing can directly bring potential users to the company, in the portal site, the industry site open Free blog also reduced the cost of promotion, for search engines more love to include original content so also increased the company's exposure on the network, blog has become the establishment of enterprises, website brand is one of the ideal way. Enterprises to open a blog intentionally or unintentionally to the communication network between the public and the enterprise barrier-free bridge.

With the increasing awareness of enterprise promotion, the way of blog marketing will be more and more people understand. We are lamenting the benefits of corporate blog marketing, but it has created a series of problems. Recently, even Jin Xin received a lot of network marketing channel visits, for the enterprise blog marketing problems, elaborated their own views and views.

Learn to choose the right platform before you do it.

Companies want more web users to see their own blog, it involves the choice of many network platforms. Lian Jinxin said: "First of all, different companies to the platform of choice, to the potential customers to focus on the platform for the audience, and how to explore these platforms?" mainly through the analysis of the data. In the face of different industries are also related to research documents and data accumulation, through peacetime practice and experience summed up, each industry to determine his target audience, we must first understand the product audience. For example, skin care products, women of different age stages of the product requirements are different, and women will often pay attention to some women's information section, so the choice of the platform depends on the consumption object. Second, choosing the "right" type of enterprise platform is most advantageous, because the selling point of the enterprise product is different, therefore, the suitable is the most important, but is not chooses the popular platform, but ignores the correlation grasp; as the saying goes, "The wine is not afraid of the alley deep", there are good products, appropriate accumulation, adhere to the update can achieve marketing results.

Lian Jinxin for a lot of a case: Take "water-soluble film", when a customer holding his products, in person for me to do the water test, the average person is not easy to believe. But when I was doing blog marketing for the Enterprise, I wrote an article about the organic plastic put in the water, after the chemical reaction turned into water and carbon dioxide digestion. Later, the article was reprinted, the Environmental protection enterprises have been widely concerned about, now most of the products have been exported abroad.

Who should be delivered to the blog

Companies to engage in blog, you can choose to have actual combat literature, the ability to capture information, and have more flexible to the source of the information reflected by the quick judgment of the person to assume this role is a good way. Some companies choose network promotion Staff (refers to the technical type) to write Enterprise blog, but they are the company's products, customers do not understand, write out the point of view can not be comprehensive or positive representation of the company's image.

In addition, it is recommended that the owner of the enterprise to write, is a good way, the CEO does not need to find someone to approve, the company's development direction also understand, write the content of the article is also more professional and profound, easy to arouse the interest of users.

"Seduce" customers.

Often on the site to see the blog area has a lot of corporate advertising (is not the kind of soft text), in fact, this article will make users feel disgusted, corporate marketing awareness of the blog is not deep enough, in behavior is likely to be quick success. Such a quick buck, built on superficial understanding, will ruin the company's reputation. Lian Jinxin that Business blog marketing should write something useful. such as ordinary skin care common sense, and slowly dissolve into the concept of enterprise products, this is called "Embellish the fine silence", but is not pure, flies the advertisement to let the human be bored, now takes the clothing to say, now most people value the clothing style, the comfort, the collocation, the price and so on factor, therefore, if writes this blog, The article should be analyzed by several clothing matching skills, from which the product of enterprise clothing, this is the process of dissolution, rather than directly send a few product pictures of the effect is good.