Little head talk about evaluating the user experience of bidding landing page

In the day-to-day work of bidding, all problems should be http://www.aliyun.com/zixun/aggregation/8319.html ">", rather than being judgmental. Bidding landing page of the user experience, shoulder the responsibility of the transformation of the bidding advisory, then how to assess a landing page user experience is excellent? Small head Bidding assistant

1. Direct conversion rate. If the visitor through the keyword, looked at the landing page, click on the Consulting tool for consultation, then even a direct and effective conversion. In the medical industry, if the direct conversion rate of 10% is a passing standard, 20% is excellent. (Note: This is only a general measure.) ）

2. Two jump rate: visitors to open the page after the visit to click on 1 pages of any link recorded 1 two jumps, click 2 times, recorded 2 times, and so on. The second hop rate equals two hops divided by page views. The higher the rate of second jump, the more content The page is concerned about, the better the effect.

3. Bounce rate: Visitors to open the page after the visit did not click on any links, directly close the page, recorded as 1 times out. Bounce rate is equal to bounce times divided by page browsing. The lower the bounce rate, the more the content of the page to attract visitors attention, visitors do not close the page directly, but continue browsing.

How to evaluate the user experience of a bidding landing page

In short, the bidding landing page should strive for direct conversion rate, increase two jump rate, reduce the bounce rate. Through the above three evaluation standard synthesis, can basically calculate the landing page of excellent and inferior.

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