Local site has the potential to further analyze and put into

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After the fourth session of the Internet Webmaster Annual meeting, more and more people began to pay attention to the development of local websites, strong geographical relevance, good interaction effect, local information concentration and so on more and more local netizens to join the local website. How to do a good job of local Web site, made local well-known sites, is more and more local station stationmaster attention problem.

A5 Forum bbs.admin5.com last week, "Explore the way local Web site operation" Once again aroused the attention of local stations. At present, in China, Xiamen small fish, Pengcheng community, 19 floor, etc. are early development, but also do more excellent local website. New local sites, how to make the characteristics of local well-known sites, become the local consumption, entertainment, public opinion, the first position, this issue every new station is discussed.

1 Differentiated operation

Every industry will appear market saturation, to put into the local station before, must first investigate the market, understand what site already has, what type of site has more potential? Some developed cities, also means that the level of network development is higher, the relevant sites are more, development is relatively mature. If you want to be in such a market share a cup of soup, but also to investigate the market, analysis of differences, which are not yet developed, can be excavated, which has been saturated, not suitable for further investment. Some relatively underdeveloped cities, network development is relatively backward, how to develop the market, this is a difficult problem.

Differentiated management, not simple imitation, more need to create, find the right point of entry, to make local characteristics. For example, if the local car is good, you can make a real estate, a good place to make friends, friendly, can do information, or information, you may do the same city online shopping and so on. Only to make the difference, the development of the website has more opportunities, the development of the start will not be so difficult.

2 What users need

Webmaster often said to do a good user experience, user experience, simply say that from the user's point of view to understand what users need, your site to retain users, you can provide them with what? As a local site, such as a communication forum, users want to learn about local hot news, learn about what's going on around them, share their life experiences, and so on. The forum needs to provide users with such a platform. For example, local car sites, users need to learn about the latest car news, local car repair point, a car sales promotions, auto Group deals and so on. From the user's point of view, look for the real service user information.

3 Good Guidance

Each stationmaster has own to do station original intention, want to make what appearance of the website, have own plan, but the user is not clear at the beginning, this need stationmaster's guidance. Site early, webmaster How to guide users, the site will be how to develop later.

Many local sites, such as Xiamen small fish, the user here to actively post, discuss the local hot spots, share life stories, this is the lead of the early webmaster, let users discuss and share here. Early guidance is more difficult, but as long as the formation of habits, the site's communication atmosphere to do it, traffic and visibility will be slowly done.

Local sites have their own advantages and characteristics, but also have their own specific users and needs, may be more difficult to do earlier, but as long as the first tough, late into the right track, the development of the website no longer worry. Do local station webmaster encounter difficulties must not lose heart, difficulties often, but hope is also, insist on may reach the ideal height. (Wen/Meng Jiang)