Local station interview: Langzhong Online eight years of local portal Operation Road

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Preface: This period we interviewed is one of the Langzhong online Wu. This interview, Wu to share their own 8 years of the local portal site process, during which 3 times the site was closed difficult, but still stand, and ultimately create the most influential Langzhong portal, and the 8 years of some of the experience of the site operation, Also let us know their strong team and for the Home Netizen service belief, hope can give other webmaster to bring some suggestions.

Moderator: Wu Hello, welcome to our KINGCMS interview column. You are the predecessor of the local portal site, I can not wait to listen to your story and the site, and you introduce the next bar.

Wu: Hello everyone, today I am also very happy to represent our team came to the "Kingcms interview column", and we share the walk of the way to the dots. Langzhong Online was founded in September 2003, is by a group of students in the field of Langzhong University to create a joint local portal site. After 8 years of development, the website registered more than 100,000 people, daily traffic breakthrough 300,000 times, the number of independent IP has reached 9,000 times. Langzhong Online has gradually become the most influential and well-known Langzhong of the ancient city of the portal site.

In fact, just started to contact the site when I was still in school, then more like and often in the Internet café to get a personal page. Later to Chengdu, more spare time, so always want to do a decent site to enrich their amateur life, and then do not make sense to do a lot of web sites, such as music sites, download stations, resource stations and anything have tried, but still did not find themselves want to insist on the feeling. Then it is also a fate let me and lonely Indus acquaintance, understand him do "Langzhong online", feel found a confidant, for this site is also very momentum, so I joined the "Langzhong online", such a done unexpectedly for 8 years, hehe.

And I want to talk about our team here, our team is a special team, speaking of our team I feel special pride, although we are not in a place, but we are very tacit understanding of each other, because we have a common dream, we have to contribute to the homeland of the Faith, So we are also very good friends.

Moderator: The story is very exciting, but also by your friendship this kind of faith moved. Site columns are more, before the column planning and the current column planning there is a difference? Have you made any adjustments?

Wu: Well, yes, there have been some adjustments and modifications to the site columns. Langzhong Online early establishment of the main columns include: news, pictures, video, culture, tourism, download, life, real estate, information, yellow Pages and so on. Later, the market more and more obvious, we will part of the column integration, take its essence to its dross. Now the program is more inclined to live in the community, such as: forum, real Estate, tourism, information, convenience, life and so on channel. And we are planning the next step of the revision, the new version of the content is more inclined to live things, and the main station of the large content of the major elements of the forum, the page is more exquisite, more humane, more systematic. Specific details, New Year's Day can be seen, please pay more attention to 2012 version of Langzhong online, thank you very much.

Moderator: It seems that the site is also the layout of your own design it? How do you think you can design a website to achieve a good user experience?

Wu: Yes. The entire site is the layout of its own design. I also said that we planned New Year's Day launch of the new master station, and we plan to start from the Spring Festival to May after the revision of the Forum work. about how to design the website, this question I am not good to answer to you, we have the specialized technical team. As for the user experience, I simply understand the design from a user perspective. Web page atmosphere or not, not how beautifully you layout design, in the final analysis is the old saying, the content of the king!

Moderator: The website column is more, the content is also very rich, so many content all is collect by oneself and netizen uploads?

Wu: Now basically our own newer things less, 90% are by the user of the information, such as the way out. and site construction in the early days, basically we personally do all the updates, as well as the forum posted on the cost of the individual is a unique situation.

At present, we opened a burst of material QQ, mailbox, micro-blog and other ways to accept the contributions of netizens, and the user to implement cash and other means of reward mode, by the majority of netizens support.

Moderator: Langzhong Online is the news, community, such as a comprehensive portal type of a website, the 8 years of the site roughly experienced what several processes?

Wu: News has always been our focus, but later because it does not belong to the official media, do not get the license of the news, it was forced to stop the news service, but the current news of things completely using users published in the form of the forum to inform users, the effect is not bad.

Eight years experience too much, the site published two years, the number of registered users has not been 2000, struggling. Then the results line under the combination of the way to promote, two years after the site registered staff more than 30,000. It's pretty good in a small county city in Sichuan. During the period experienced close the website, ordered to stop, record cancellation and so on setbacks, but we still insist on coming. Now is slowly moving towards the formal, the user volume also reached 100,000.

Moderator: How did the first two years of its inception come into operation? What promotions do you think are most effective and direct to the site you just created?

Wu: At that time, the local portal is very few, far from the current situation, set up early, we should be the second group of Chinese Internet users. Early, the market competition is not so fierce, the promotion of the most original method is the most effective. How to do it is still a little blurred. However, a lot of sites to establish a focus on the promotion, we are not saying that promotion is not important, on the contrary, we all know this is very crucial. But also have to step, the content of the prophase to do a full, perfect, and then we go to do promotional work, many sites actually ignore the importance of this sequence.

I think the most effective way to promote the line is still online under the combination of the way. Promotional activities, SEO optimization, as well as QQ group of the way, and so on, these are also as grassroots webmaster most basic, the most real, there are the most effective way. If there is a certain economic base, you can consider the promotion of incentive system, such as local Web site, the foundation of the site in the Forum, that forum managers and members to set up a number of incentive mechanisms, so that the effect is a multiplier, even if the incentive mechanism is virtual. Of course, this can be specific situation specific treatment. A person's power is often limited, focus on the strength of the force, so that your users unite together to help you do marketing, then this promotion is the most effective and fastest way.

Moderator: The points of the website and some other rewards for users is still quite attractive. You said that the website experienced has been closed, has been ordered to stop, and so on, at that time is how a situation? Do these have a big impact on the site? And what experience have you experienced?

Wu: The site has been shut down at least 3 times, except for the most recent one because the record was written off. Several other times are due to the release of more sensitive topics. has been the Sichuan network police shut down, has been IDC service provider closed, there is a direct closure of the capital network police. Well, it's a habit to go through a lot.

The longest lockout period of up to three months, when everyone can not suppress, simply opened a two-class domain name of the temporary forum, may be related departments to see the power of the powerful type, forced or open. I remember that the temporary forum every day to the number of posts can reach the thousand posts. Eight years is not a short time for China's internet. In the current era of mobile internet has come, most of the users of their favorite site to form a habit, they have fallen in love with Langzhong online, accustomed to nature, and we get along with a very happy harmony.

Of course, the impact on advertisers, netizens are very large, the impact is self-evident. As far as the experience is concerned, only one arm ao the thigh.

Moderator: Experienced so many difficulties, you have persevered, very strong and perseverance, I believe that the future of Langzhong online will be even better. You mentioned offline activities, I also saw the site has a lot of active posts, very colorful, talk about this activity.

Wu: Well, we did quite a variety of activities. Offline activities I remember most clearly is "a weekly pot", remember when the same song is still very hot, we planned a "weekly pot", very good understanding, that is, every weekend dinner once, the activities lasted a large half a year, the website of the same years also has a rapid development.

There is our site organized the first party activities, the early comparison of site popularity, no one, but the local Internet circle is more familiar with a number of sites jointly held netizens party, remember that the party reached hundreds of people. The early days of the site, a lot of relationships are not, but you have to learn how to let yourself more exposure, as to how to let oneself more exposure, I just said the joint event is one of them. The site was small and there were a lot of big brothers in the area. But we have a good relationship with the media, so we have some advantages in the middle of the following traditional reports. Our first event was "Southwest business newspaper", "Nanchong daily" and other media coverage, "Shenzhen business Newspaper", "Huaxi Metropolis Daily", Sichuan Province E-commerce Association, Chengdu E-commerce Association and other media have a detailed report on the Langzhong online.

Although the site has organized a lot of activities, but we have not looked for sponsors, but later will try to find sponsors. Business sponsorship is generally sponsored speaker equipment, background walls, and so on some things. Of course, if the activity is big, we will look for some company to sponsor the whole cost.

In fact, do activities, but also to locate a good site user groups. For example, if you are positioning in the majority of the forum, then such activities are not very good sustainability; like our site is currently located in the population mainly focused on the 20-40 years old, because this age group, most of the economic base is relatively stable.

Moderator: Bike Club and Motorcycle club are you planning this site?

Wu: These two belong to civil organizations, we are just to provide them with a plate, has not yet worked to that step. For the time being we just give them a platform for free, let them manage, this piece we do is not very good, we need to learn some more experience, of course, also welcome the major clubs to open a version of the forum, we will serve you wholeheartedly.

Moderator: Explain the strong site, has been deeply rooted. Online affiliate business, how does this work?

Wu: The business is now suspended and we are making some adjustments. Because of the operation of a year, although popular, but not very profitable, but we have not found a reasonable marketing model out. Oh, to stop for a year now, but there are countless businesses telephone consultation to join the business Union. This is the webmaster who I suggest to run the local portal, can go and get involved. It's working well, bringing in not only membership fees, but also some value-added services that may bring greater benefits to local portals.

At the outset, we mainly do is the membership card mode, this section also has posts, is to display our membership card, interested friends can see. Originally do this piece, we also through sweeping street form to advertise, namely own a family to talk about, door-to-door visit. In fact, many things are accumulated by the years, when your site has accumulated a certain number of users, with a certain degree of visibility, then this development will be more smooth. Many local portals webmaster feel that the Web site is something online, in fact, not such a son. To run a local portal, there's a lot to learn and things to do that you have to do as a career.

Moderator: What is the profit model of the current website? And how is the future planned?

Wu: Mode we are still exploring, the main is banner advertising mode, but also mixed with some project cooperation, such as the current Langzhong Panda Park brand promotion, as well as the overall brand promotion and so on things.

And the future of the plan, in fact, still a little dazed, after all, our 5 members will still be subject to certain limitations, but we are all still trying to find a leader with everyone to carry out their ideas wholeheartedly, in general, we need personnel, through the efforts of all of us to the idea of innovation to implement.

Moderator: Our interview and close to the end, please give the new webmaster some suggestions.

Wu: We really lack of experience, but also need a lot of study, so we recommend. But so many years summed up a little, is to insist! To do a local portal is different from the industry Web site, you may be in a field of expertise is deep enough so you can be successful. But the local portal, in fact, is in the maintenance of customer relations, because there are a lot of limitations, you can not cross your area to do more things, and do business in the local truth, connections to determine everything, persistence is victory.

Moderator: Thank you very much for sharing, I am deeply immersed in your site experience, learn to adhere to the right place, such as maintaining the relationship between users, once again thank you for your wonderful sharing, but also wish you can find a sustained and stable profit model, towards a better tomorrow, If you are interested can go to Baidu search Langzhong online.

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