Longan Network: County-level local station Operation Network Group purchase test (last article)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, Network Hing Group purchase, domestic Taobao, Tencent Pat two big E-commerce giants also have to buy, the originator of global group purchase Groupon also conspired to enter China ... As a small county-level local site-Longan network is also ready to try to go through the local site of this platform for group buying. Here are some of my practices for reference.

First of all, to understand what is the county-level local station group purchase? Local groups are local group shopping-refers to the understanding or not know the local consumers together to increase the bargaining power with the merchant to obtain the best price of a shopping way. According to the principle of small profits but quick turnover, high price, local businesses, agents, stores, service providers can give discounts and buy less than the local retail prices of quality concessions. (The level is limited, this passage from the encyclopedia adaptation, Hee ...)

Second, county-level local websites organize group buying difficulties. Difficulties: ① County-level local sites and municipal and provincial stations, in fact, is a very small local station. Because small so group purchase size, popularity can not grow, the number of group buying control can only be 5-10 people start. Because the computer popularization reason, a county 40.8 million people, county station 1000IP traffic if can let 100 people pay attention to buy, 10 people have to join group buying is very good. ② because of the county level network popularization, dissemination, the audience reason, the group purchase cannot and the Professional group purchase website like to engage in daily a regiment, the daily is not realistic. ③ the most fatal is that, because the county net silver pay behind, group buying with net silver, pay BMW pay more unrealistic. 10 people who want to join group buying have 1 people who know how to pay the treasure. ④ County-level consumers buy goods, services such as price should be less than 100 yuan. Because the consumption of the following hundred dollars, consumer psychology can still bear the ability to withstand, the audience also want to taste.

Third, for difficult points, Longan network developed a Longan site group purchase operation steps: ① through the local advertising DM newspaper release Group purchase message (Longan network and local DM advertising newspaper strategic cooperation); The number of ② group purchase size control for more than 5-10 people, group buying period is weekly (month) a group; ③ Telephone and network registration combined, NET Silver Alipay payment and door-to-door payment combined. The specific actions are as follows:

First, in the "Longan ads" DM newspaper release investment and release buy news:

Welcome to provide purchase information!

If you are a merchant, mall, wholesaler, agents, want to provide group purchase, please call the president to leave your name, contact information (telephone, mobile phone, QQ number or mailbox), business name, group Purchase type (commodities, restaurants, food, leisure and entertainment, health care, sports, fitness, other), buy content, product price, Minimum discount (must be less than 50 percent-60 percent). Then, our customer service will be door-to-door interview related matters.

Longan Group Buying special topic--people have more power

Weekly (month) to provide a single boutique consumption, for your selected goods, restaurants, bars, KTV, SPA, hairdressing shops, yoga and other specialty businesses, as long as the minimum number of group buy can enjoy the invincible discount. Weekly (month), group purchase information through the "Longan ads" DM newspaper and "Longan Network" released. Rapid dissemination and wide coverage.

If the number of group buying is insufficient, how to do? If the number of group buying is insufficient, then the group purchase cancellation. You will not have any loss, but lose the opportunity to enjoy the boutique consumption at a very low discount price. If you would like to buy a deal, invite your friends to purchase it.

Second, the release of county-level local station group purchase process:

Through the "Longan ads" DM newspaper and Longan Group buy special topics to understand group purchase information → decided to participate in group buying → Call the registration, leave your address, contact information (mobile phone, QQ number or mailbox) and detailed address. Enter the number of group to reach the agreed number of people, we will deliver (coupons) door-to-door, charging fees.

After the above preparation and speculation, I to "mosquito-resistant magnetic soft gauze curtain" for the first single group purchase, group buy more than 10 people, a week, a successful team. Interested please see "Longan net" Longan Group buying topic.

This is the last article, finally, county-level local website organization Group buy profit source where?

If there are flaws, but also hope that the vast number of webmaster friends to enlighten.

Original: Longan NET, reprint please indicate from Http://www.532700.com, (532700 for Guangxi Longan County zip code)