Make a "simple" website stick to the simple principle

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With the rise of the two-year SEO and increased recognition by enterprises, more and more people do the site will consider, my site to make what can have a good ranking, more people to browse my website. In this regard my feeling is: the site should adhere to simple principles, especially small and medium-sized websites and personal sites. The content of planning thinking can be very complex and comprehensive, but the final embodiment of the site in front of the customer should be clear, the simpler the better, can let a glance after you know what your site is doing, probably have what type of service. This is particularly evident in some respects.

Profit model

With the exception of a handful of non-profit sites, most of the Web site's ultimate goal is profit-making. But among these websites, the real money is very few, one of the main reasons is that the profit model is too complex, not clear enough. And there are no features like the Web2.0,sns profit model.

Part of the idea of doing a website is too complex, always come up with a lot of profitable things, copy some of the Web site marketing methods, but only stay on the surface, and did not dig in depth and performance, eventually led to the application of a lot of profit method, but not achieve what effect. The profit model of the website should be very simple and straightforward, straight to the theme. Selling ads is selling ads, selling things is selling things, not with customers in circles, the circle is big, customers may walk away.

Website design

Site design should be simple and generous, so that customers can see what your site is to do, and then add some of their own site characteristics of things, you will be able to let your users of your site left a deep impression. Do not completely imitate some portal stations, make their own web site is very fancy, very complex, so that users open your site after the home, and can not suddenly know what your site is to buy what the user in your site can do. If users want to spend some time on your site to understand what your site can do, this is certainly a failure, because few users have the patience to do so.

User Experience

When users understand what your site is doing, the real start is when the user experience begins. How to reflect their own site's customer experience is good, very simple, it depends on how long your users, how many clicks to complete the user's needs. If it is an E-commerce station, then users to select products, comparisons, search products, performance, price, delivery time, after-sale services can be at a glance? is the purchase process simple? Is the operation prompt eye-catching? If the customer wants to contact you, is it easy to find your phone?

So the site is not the more complex the better, simple Web sites can still help you bring you hope customers.

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