Market research and analysis of local talent recruitment network

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Zhenjiang is a prefecture-level city in Jiangsu Province, under the Danyang, Yangzhong, Jurong 3 counties. The total population is 3.6 million and the town population is 650,000. Companies in the 11-year plan in the opening to the employment of Zhenjiang substation, while 12 into the Zhenjiang market to do landing sales. Memories of the development process, especially in the early market research experience, to the webmaster for reference, please advise.

Go to a strange city to do talent recruitment website, market research is very important, this aspect we have had lessons, 10 time, did not have a full understanding of Yangzhou market situation, rashly entered the market, half a year loss of 80,000. We do market research from the following aspects:

1. Market Demand Degree

In other words, the employing units here 100 of the number of home recruitment needs, the demand for more than 30%, indicating that the city is relatively serious shortage of talent, market prospects. These research units, the proportion of different industries, such as the number of productive enterprises accounted for, the number of businesses accounted for, so the results of better research, but also more accurate.

2. Acceptance of Internet recruitment

100 sampling units have recruitment requirements. How many approved the Internet recruitment, do not think that people are aware of recruitment network, we found that in particular, only 20% of enterprises not to use the recruitment site, the rest are through the talent market and professional intermediary, or the form of internal introduction to the recruitment. 100 recruitment needs of the unit, including 50 business units, these units cover training, insurance, hospitals, catering and other industries. We found that the market is more than 50% of the acceptance of Internet recruitment, the market is very optimistic.

3, willing to pay the proportion

Some city enterprises have a large demand for employment, but also recognized the Internet recruitment, but we must investigate the proportion of the units willing to pay. The situation is different everywhere, the city's wealth and consumption levels are different. So we have to understand the proportion of enterprises willing to pay, at the same time, but also understand that they can afford to pay the standard, which will be conducive to the sale of the time reference, in particular, the establishment of fee standards, a reasonable fee standard is conducive to our market, too high too low can not.

4. Competitor Analysis

Whether there is a strong local strength of competitors. Usually, every city has a talent market, we want to see the local talent market activity, and we also have to observe and understand that there are no similar private recruitment sites. The other local media to observe the occupation of recruitment, such as the forum, many local forums for a longer time, the impact of local groups is relatively deep, in this case, how we do analysis, very important. This is the basis for long-term and stable development of our landing. Competitor analysis, can not ignore the 58, the market category of information sites, they are also constantly infiltration of recruitment markets.

5. Analysis of local humanistic environment

Many stationmaster ignore this question, want to know, each city has the characteristic of each city. Cultural differences are great. Some local enterprise bosses forthright, some local business owners shrewd, some stingy, some installed AC, different cultural environment to use different marketing methods, this is to do the landing marketing strategy to make a good reference role.

6. Analysis of local consumption level

This place rents the price, which place office building is good, eats the transportation expense to use how much. These can be for the future operating costs budget, in the marketing of the time to grasp the cost, so that the cost minimization, profit maximization, effective cost savings.

The above several aspects of research, is our 4 years, through a lot of cities come over, summed up the real experience, if you think there is reference value, must help publicize our station: Zhenjiang Talent Network (http://zhenjiang.laijiuye.com) We are willing to communicate with webmaster friends, Resources sharing, common development, please contact us link qq:303170509 This article has zhenjiang to the Employment Network original, reprint please mark, thank you.