Mass keyword layout and optimization strategy

For small and medium Web sites, we mainly have targeted on a single keyword or a limited number of keywords to optimize. Small head promotion Assistant to explain to you in detail today. So for large and medium-sized sites, http://www.aliyun.com/zixun/aggregation/8500.html "> Industry portal, Navigation station, mall station, Business-to-business station, such as these sites, we are not a two people to optimize, We want to optimize is not a two, 10 20 keyword rankings, because the site is huge, the number of content and the variety of kinds, we may need to optimize the rankings of thousands of keywords. So, how to layout and optimize the mass of keywords? Shanghai SEO Snail Blog today to share your own ideas.   The first part: User needs analysis   this morning, I thought of a question, what do we do for the website? What do we do for search engines? Such a thought, I understand, in fact, we do the site can be put aside the search engine to consider. However, one thing must not be put aside, that is our users. Web site, in fact, is to let users see, and let users like to do the site well. Can not deny that if a site in the face of the above a included are not, to create a visibility will be difficult, but if a site is rotten to the user come in to find what they need or like, the user will naturally leave. So we do big Web site to do what users need.   What users need is for example is the decoration industry, the user's first demand is the picture, the effect chart, then, we want in the website most prominent position to put on the effect chart entrance, the user is able to stop at the first time clicks to see the effect chart, thus the maximum avoids the user the loss.   For example, if it's a website for sheep breeding, the user's first demand is the communication, forum, question and answer, then we have to do this content, or the question and answer with the Forum related content on the site most prominent position, so that users can find a pit stop and do what they want to do (ask or share).   For example, Shanghai website construction, the user's first time after the pit is to want to know what kind of website you can build, have what to build the station case, build the station price. This content is to satisfy the user, let the user in your station can understand all the questions which oneself wants to understand.   website to meet the needs of users, we have to consider the search engine.   The second part: keyword selection   do search engines, do site optimization, we are to allow users to search the search engine for our corresponding keywords, then we need to according to market demand, user search habits to layout keywords. The first thing we have to do is to choose the keyword.   keyword selection in the previous section, "Building a database of accurate keywords to make your optimization work more effort" the keyword aboveThe library recommendation method has been very detailed. However, for portal navigation and other types of Web sites, we need to divide the keywords into different categories, and then according to the needs of the user ready for use in the station.   Part III: Keyword layout   Large site keyword layout is a very deep and deep knowledge, generally do large stations, the director of the category of people are very rich work experience, so can be the key division layout work well organized. Large website keyword layout to start from the homepage, to the leading navigation, secondary navigation, fine classification, site column page, title, keyword settings, description, Details page, message board, video, picture Alt and other locations to subdivide the layout, so that the key words reasonable layout in the corresponding position of the page, So that the layout of the corresponding keywords of the page most likely to get the corresponding keyword good rankings. Keyword layout to meet industry needs, market demand, not arbitrary. The reasonable layout of the key words can make users more quickly and clearly find the content of their needs, so that search engine spiders can easily crawl the structure of the page, which according to the structure of the key words on the page to give a good weight.   Part IV: keyword weight promotion   keyword layout, will be based on the overall station optimization status gradually good and gradually get ranked. But if you want to make a lot of keywords to get good weights, relying on the weight of the main station to inherit is difficult to achieve a great number of keyword good rankings. Then we need to optimize the operation of a single keyword.   1. Internal chain optimization Strategy   We all know that a reasonable quality of the inner chain can help users reach more users need the page, the same, high-quality inner chain can give a better page of the corresponding keyword weight vote. Of course, do not recommend deliberately in some of the original needs of small places in the chain guide, also do not recommend deliberately in the article inside the chain to increase too much, so that not only affect the user to read, but also may be the search engine that the excessive optimization or cheating by the search engine punishment. The focus of internal chain optimization is the urgency of the user, to do a chain will let users have to click the desire, and the key words in the chain must be accurate, if the chain of keywords is a keyword, but the chain link to the content is another content, such a user experience is terrible, So the user is likely to leave the open page immediately resulting in high bounce rate of the page, such a consequence is not only the search engine will not give you a high weight, and may be because of high jump rate resulting in the page down the right, resulting in the original ranking instead of disappearing.   2. Site feature page, blog, forum optimization strategy   in the site to build Special Topics page, blog, forum, so that when the content of the release of the article is reasonable to link the product links to the product page. Such an inner chain value is very high, not only by the user's great welcome, and the product page can get a high weight import, so that the product page to get a good search rankings. &nbSp; 3. The website outside the chain optimization strategy   so far, still often see a peer release a large number of junk outside the chain, with mass, or with an article published in various places, sometimes a reply above with a lot of web sites, sometimes to completely unrelated to the site above the hair outside the chain, the quality of the chain is very poor. There are some such a short chain can bring a good site rankings, but in a period of time will be search engines to correct the formation of the right to fall. Most of these outside the chain, the site does not play a good role, or even because of the chain of garbage will lead to drop the right or K station.   for the optimization of a large quantity of keyword outside the chain, we need to focus on the relevant forums, the release of relevant content, and add the Product keyword links, which keyword anchor text link voting weight is the highest, if such a link can get a good audience, and someone through such links to the pit, That link will give the corresponding keyword good vote, so that we have a good list of keywords.   Outside the chain is generally divided into natural communication, soft outside the chain, resources outside the chain (forum signature, portal blog, business-to-business station self-built station, portal station self-built station, navigation station, Web site favorites, etc.). For example, the navigation station, we can submit their own web site, if our station is classified by region, then we can be each of the sites to submit to each sub-category or sub-domain name below the station through a navigation station to get a vote. As long as we have a variety of ways to our keyword classification or page to take a link, so that the page form a vote. Of course, if we want this page to rank well, we naturally need to make the link high quality.   Small head bidding software trial  http://www.xndjingjia.com phone 025-68781273 qq:210683731