Microblogging era: How to run Enterprise products microblogging

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Micro-Blog for the operation of the product, it is not possible to treat it as a common user microblogging to operate, to have positioning content, a detailed business plan, micro-blog as a site, website operation Well, first look at your site in what? If your positioning and promotion strategy is biased, your business plan fails.

Weibo, when Weibo was open at home, most companies did not imagine how much of the current microblogging position on the internet but from the facts can prove to all of this, from Sina split Sina Weibo out of development, and into a subsidiary to invest money development, and extravagant to publicize Sina Weibo, attract more users to use, Tencent uses its own QQ client advantages also attract a large number of users to use products, micro-Bo power affects every internet person, and the traditional e-commerce industry, to another high, a new generation of news media communication tools to fast and timely advantages of defeating many network marketing media. A number of corporate companies have found that Weibo has a huge impact on marketing, putting traditional marketing tools behind them, focusing on how to run a product's official microblogging service, leveraging Weibo's influence to drive product marketing.

Before opening the microblog account must consider the product microblogging operation positioning, how to operate, operating purposes, and what is the operational objectives? There is a detailed operation plan to use your microblog better development, as long as your microblog development, will naturally bring to the development of product sales, if not consider these factors and blindly open account, Constantly brush the fans, and then send the product advertising promotion, the effect is very unsatisfactory, because the lack of interactivity and precision will only give users disgust, and the content is not casually to release personal mood, all feelings and other content, because as a product micro-blog, the content of the release is the personal content is completely inconsistent, There is no user to pay attention to you, but the release of product positioning of the relevant content, meaningful to attract target users, this is what we say microblogging operations positioning. As long as you position well, you can operate well. As long as the operation is good, product sales naturally good. And how to locate the content of the product microblogging, this is a very important thing, the operation of a micro-blog like running a website.

Product Target user positioning:

What is the product sales target? If: The company product is xx software, this product is for the sale user's product, that your target user is the sale crowd. So Weibo fans are selling users rather than students, stars and other groups.

The choice of microblogging platform

There is an old saying there are clouds: men afraid of wrong line, women afraid to marry the wrong lang, if you choose the development of a good platform, the product along with its development and development, the wrong choice is the contrary, the domestic micro Bo well-known platform there are many, such as: Sina, Tencent, Sohu, NetEase and so on, in the previous mentioned to Sina and Tencent Micro Bo platform advantage is relatively large, You should select on these two platforms when choosing a platform, Tencent Weibo user group, Sina Weibo is more functions, in the User group subdivision, Sina's user groups are relatively concentrated, and Tencent users to activate some users of the user is the majority of students, each has its own characteristics. Look at the needs of their products is what kind of people to choose which platform to operate.

Improve your profile

The first impression is very important, if your microblog set to the user's first impression is poor, will not come to see your microblog content, especially the product micro-blog, in the setting of personal data should be careful to fill out, do not sloppy, micro-blog as a site if the site's title, keywords, descriptions and other content are sloppy, Do you think the search engine will include your website content? Will spiders again patronize your website? So in micro-blog settings to the personal data, product logos, topics, labels and attention to the content of the crowd should be carefully filled out, as well as enterprise Products micro-blog, can provide relevant supporting information to the micro-blog functional certification, Certification can exclude other vest product account of the hair product information, the second micro-blog certification to people have a sense of trust, followed by micro-Bo fans have a certain amount of promotion, so the more perfect micro-bo information can give people the feeling of trust.

Identify product topics

Target group positioning is good, then determine what is the topic of Weibo? For example, the product micro-blog for the sales people, and the content should be positioned as the content of the sales people, and the content is categorized to see the requirements of specific products, because we target people in sales, they should be concerned about the topic presented to them to see, The sales crowd also positioned their Twitter focus on the topic, so the positioning of the content to the sales crowd, the same reason is the website framework design perfect, of course, the production of content to the user to watch, if the content of the user's taste, repeat the nature of more natural, the topic is OK to focus on the topic of continuous increase in content, as long as insist Will succeed and attract more users ' attention.

Promotion Strategy implementation

The use of micro-bleomycin products to promote, and micro-Bo to use other promotional strategies to allow more users to pay attention to, and locked promotional crowd for the sales category, from the microblogging group, user theme Search, user tags, QQ Group, Sales Forum and other places to attract users to listen to their own microblog. More promotional means on the network on a search there are many, see if you can stick to it, we all understand the truth of the beginning of everything, if you can hold a series of award-winning activities in the early stage to support the operation of micro-blog is a better strategy.

Do product Micro Bo must do a good job of micro-bo positioning, do not pursue the number of fans, but to improve the quality of microblogging relay, if not quick success, often outweigh the gains. Early not to target too high, the award-winning activities and promotional means to adhere to carry out, from success is not far.

As long as the user group lock and the topic of good positioning to better step by step to operate the product micro-blog, through micro-blog again to promote the product out, to achieve the ultimate operating purposes.

Article Source: Zhu Wenjian Blog

Reprint please leave address: http://www.yisvin.info/1818.html