Microsoft Development Ventura Music/Video Service

Sources say Microsoft is recruiting developers to develop a music/video service code-named Ventura, which will focus on the music/video field, including user reviews, recommendations and ratings, for Zune players. If that were true, it would be at least a third attempt by Microsoft in the field. Microsoft's Zune has its own web services on sale, allowing users to check songs that their friends have heard and comment on. If you buy a Zune pass subscription, you can listen to the same song. Microsoft eventually introduced the social referral and rating system to Zune PC software and Zune.

But the only problem is that the service is aimed only at Zune users, and Microsoft has failed to come up with enough equipment to support the service and promote it, because social networks are only more fun when users ' friends are there.

But Microsoft had allegedly bought the music services website Mongomusic in 2000, which had a music recommendation engine similar to that of web music radio Pandora Genome.

Mongomusic employees once said that he and his colleagues categorized them in a variety of ways after listening to hundreds music, and found that Mongomusic's technology was better than the Web music radio Pandora, but the MSN team missed the opportunity.

But don't forget that Pandora's extensive application on the iphone is enough to keep them alive for a long time in the market, and they have recently submitted a 100 million-dollar IPO.

For now, video is more popular than audio, so Microsoft's move to focus on music and video services is easier to understand. If the service is developed successfully, Microsoft can use it as a stand-alone web site or application, or it can be integrated into Windows Media Player, Zune, or Xbox Live platforms.