Millet co-founder Liu De: Six conditions of "holding hands" with millet

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Hardware business once again fire! September 4, Black Horse competition hardware and advanced manufacturing industry competition in one of the four furnaces in Wuhan, held a mentor recruit. Millet Technology co-founder, Vice President Mr. Liu De in person, as a mentor, with the other six investors from 19 road projects selected 9 promotion industry finals, of which Hangzhou Picosecond technology site received 5 Investment invitation Letter!

In the pre-match sharing, Liu De instructors pointed out that enterprises have their own environment, any big company belongs to only one time, it must be homeopathy; Millet this year's sales are expected to break 70 billion, but its "fast" is normal, "internet age companies like bamboo, after a spring rain, a night to grow up"; more importantly, , Liu De introduced the ecological chain investment strategy of millet, six point golden law is worth all intelligent hardware entrepreneurs to understand.

The following is a transcript of Liu De speech:

Four years ago, I remember Ray always joked at the meeting and said, "If you want to buy a house in Beijing, no way, only entrepreneurship."

Four years ago, we thought it was a transition from the traditional internet to the mobile Internet, in the traditional PC era, computers were computers and mobile phones were computers in the mobile internet era, and in the next decade there was a greater chance that all hardware devices could become smart devices that could become computers. It is difficult to give a precise name to the next decade, which we can describe in six words: Intelligence, interconnection, cloud. Small companies rely on the fight, big companies rely on luck. Any big company belongs to an era: home appliances popularized the achievements of Haier, PC family achievements Lenovo, home appliances to the countryside policy achievements Gree, mobile Internet to millet opportunities, the achievements of the company such as Millet. Any big company basically needs it to step on the pulse of the Times to be a big company. This is what Ray always said: ' Standing in the air, the pig can Fly '. I suggest entrepreneurs looking for their own direction, to find a maximum direction, to find the pulse of the times in line with the direction.

A lot of people have asked me the same question, millet in the past three years is not growing too fast, I use this story to explain to him: the traditional company like Pine, now the company-the Internet rapid development of the era of the company, more like bamboo, one night spring rain can grow up. A company can quickly become a big business in 35 years.

When we first started the company, suddenly one day a brother from Microsoft came to us and said, "Boss, I think we are not like a start-up company, I think it seems to be back to Microsoft, we so early nine nights five of the work is not a way." We asked him, how should we do that? He said we should do 12 hours a day, 6 days a week, must use the shortest time to push the company to the ' stratosphere ' ... So millet has been doing this for the past 4 years: 12 hours a day, Six days a week. 4 years of work for nearly 10 years. Millet first full fiscal year 12.6 billion, the second fiscal year did 31.6 billion, an increase of 160%. The first half of this year is over 33 billion, probably around 60 billion or 70 billion a year. A company that grows more than 100% a year is just like a real internet company.

Since last year, we set up a new team called the ecological chain of millet, why set up this team? First, millet focus on the things are very limited, only to do mobile phones, television, routing and other products, because we have only 2000 engineers, capable of good existing products is good. In the next 10 years, just now I introduced the ' smart, interconnected, cloud ' of the new era will have greater opportunities, we have to use the method of investment, to find all over the brothers company, around the entrepreneurs to realize the next ten years of millet, so we formed such a team. Now millet products, millet headphones, mobile power supply, hand ring are used in this way of investment, the way to invest it into Millet brothers and millet to fight together, and with the millet platform to help these companies to build into the next millet.

The company we are looking for has about 6 features:

1, this product market is big enough, we do any one product is to stare the biggest market.

2, this product has the pain point, the pain point is the product has the insufficiency, has the insufficient product only then may the knife, including the price expensive also is the pain point.

3, this product can be powder, the so-called powder is this product someone powder you, become your fans, can be chased, can be applauded, because only by the powder products will be possible iterations, can do the second generation and the third generation ...

4, this product conforms to the Millet user group. Millet users mainly focus on the 20-30-Year-old science men, as well as affected by their girlfriends, wives, parents, friends and so on, so long as the needs of this piece of young people, we will be interested.

5. The team is strong enough. We need to look for the same team to do the chicken thing. The team is strong enough for the future development to imagine space.

6, the team leader and millet have common values. We do boutique, cost-effective, not the pursuit of profiteering, the pursuit of a single product mass. Millet has a new slogan: To improve the quality of life of a generation of Chinese young people. So we ask the boss of all teams to have the same values as millet.

This is the standard for millet to seek multilateral cooperation in the next 35 years.