Misunderstanding of soft paper: Some misunderstandings of enterprise customers on soft paper

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In recent years, more and more enterprises have been required to promote the soft text, they began to value soft advertising in the promotion of brand and shaping the role of corporate image, but the actual contact we found that many customers are too narrow understanding of soft text, most of the time can not provide effective material, there are several misunderstandings:

I think that the soft work is just writing some articles on the corporate website

Soft text is equivalent to a soft advertising, and advertising is the need for overwhelming publicity to reach the effect of the enterprise soft, although there is no need to send out the overwhelming, but can not be limited to the corporate web site so a platform. Want to achieve brand promotion and promotion of the effect must create high-quality soft, choose a high-quality platform, with the authority of the platform to improve the credibility of the soft text, with the key words anchor text links to achieve corporate information coverage and site weight improvement. The following list of the network resources of the daily browsing volume of large clicks, and the collection of engines included block, is the time to release the quality of soft paper platform.

HC NET http://www.hc360.com/

Alibaba http://china.alibaba.com/

Business Treasure http://china.toocle.com/

More than http://shop.ebdoor.com/.

A bunch of http://www.yidaba.com/.

jaunts Network http://www.qianyan.biz/

Billion Business network http://china.eb80.com/

Think the soft text is simply described, fluent can be

Soft article in addition to brand promotion and promotion, there is a very important role is to put the anchor text link as a link to the chain as a way to improve the weight of the corporate web site, to enhance the natural ranking effect, which is for the search engine included in one aspect. The other side how clever insert keyword is also a learning, fluent is only the basic requirements of soft, how to improve the enthusiasm of visitors, clever embedded advertising information, is the effect of soft text to achieve

Think the soft text can be exaggerated

Proper exaggeration helps spread the effect, but cannot be divorced from reality. Customers have just begun to contact the soft text promotion in some network marketing company misleading will think that the creation of soft text is just a way to increase the keyword density, stay on the Web site, stay linked to the method, and the article is not good enough to read how many people to see, so you can exaggerate arbitrarily. Encounter such network companies we can not generalize, some are really using the customer's unfamiliar to trick customers, and some may be the company's own copywriting personnel are relatively deficient, they promote the effect is not dependent on soft, but the soft text as an auxiliary means of the chain, they create the so-called soft text may not be called soft wen, Only the accumulation of keywords, so customers will be the role of soft text misunderstanding.

I think the soft text is not intuitive to TV advertisement

In modern production life, network is an important way for people to access information, may be compared with television advertising, soft Wen does not have too much visual impact, but the advantages of soft paper can be quickly on the hot issues to explore, triggering the empathy of the viewer, realize real-time communication, create a two-way interactive atmosphere, More close to the distance with customers, and put on TV ads than more responsive and low-cost, so it is cost-effective promotional means.

Soft text promotion of the second: copy writing

Writing ad copy is a publicity tool that has attracted much attention in recent years, enterprises either choose to cooperate with the well-known network marketing company, or cultivate their own copywriting talents. about how the enterprise carries on the training of the copywriting writing, I may not give the comprehensive suggestion, but on the copywriter creation I have two little experience, here takes out to discuss with everybody.

Copywriting is a process of discovery, not an effort to come up with novel ideas. First you have to dig into the product or brand you want to describe, unless there is too much to express, do not easily write. Before writing a copy of the client to do as much communication as possible to understand the ultimate goal rather than stay in the only product information. The creation of a lot of people easy to make a mistake is blindly to cater to the customer's meaning, but not fully consider the final consumer, to know that the final consumer is the main referee to test the effect of the copy. To make a simple analogy, many customers need to promote the soft text of the soft text of the ads is not very understanding, may require the creation of the focus on a certain year of the enterprise and passed the certification of a certain institution, obtained the recognition of the superior units, the place given what incentives, etc., not to say that similar publicity is not important, Such honor is also the embodiment of enterprise strength, but I think the emphasis of the soft text should be the advantages of the enterprise publicity out, to obtain the honor is only one aspect of advantage, other technical advantages, the advantages of production equipment, research and development personnel, such as the advantages must also be taken into account, the product end users want to understand what to know, These can be linked to the certification of enterprises, several aspects are complementary, not only one aspect.

Another worthy of attention, but also I in the "one of the promotion of soft wen" mentioned a point: appropriate exaggeration can help spread the effect, but can not be divorced from reality. I have been exposed to a dry enterprise, his technology has been recognized by the industry's first, but in the creation of ad copy they will have such a worry: if we directly play the first name will not let people think blown too much? Indeed, the Chinese are generally more roundabout, This straightforward statement is also emerging in recent years, and may be affected by the excessive exaggeration of some unscrupulous manufacturers, in the eyes of many consumers have a bad impression. Therefore, the appropriate exaggeration of the enterprise to grasp the good degree, enough to achieve the really want to promote the effect. After the creation of my combined with the company's actual industry status and situation, or suggest him directly in the content of the text to play the first name, because it is really the first name, and the industry's recognition is very high. There are two reasons for this proposal: first, the industry-leading position of the enterprise is widely recognized, he said the first high credibility, the second is to carry out foreign business, compared to foreign customers can be intuitive feelings, dealing with foreign customers is not necessary so modest and circuitous.

The above is my copy in the creation of some experience, in the real soft writing in the need to pay attention to more than these two aspects, need to accumulate in the continuous practice, to become a good copy planner director of the road far. This article by Joe Root network http://www.qiaogen.com/webmaster Writing, reproduced please keep the author link, thank you.