Mixed Fashion Box

This is the worst of times and the best of times; it is the season of darkness and the season of light--when the financial crisis sweeps around the world, Mix-box is like Spring Breeze, a big contrarian expansion!　　What secrets are hidden in this mixed fashion box? -Wen/Sinorama reporter Li Zhengxi small jewelry, big market.　　When this becomes the consensus of the people in the industry, China's jewelry industry is slowly from the "Spring and Autumn" era transition to the "Warring states" period. Into the 2009, the total demand for China's jewelry industry continues to rise sharply, resources to the industry in the rapid convergence of representative brands, the majority of the market share by several major brands occupy.　　Mix-box is one of the best, its brand flagship store day into million. How mix-box in such a big small jewelry market share a cup of soup, independent stable Jiangshan?　　In September 2009, our correspondent opened the door to Mix-box China's headquarters with questions.　　With the dialectics of the ancient heroes sad beauty Guan, and the United States the most sad, there is no more than the temptation of beauty. After entering the Mix-box, several of its top executives in China are Mr. Fashion's. Faced with the ridicule of reporters, they laugh that they are beautiful appreciation.　　As business decision-makers, behind fashion, they value more, of course, the great wealth brought about by the beautiful economy. The authoritative agency survey shows that the world's four fashion capital (Paris, London, Milan, New York), as well as Tokyo, Seoul and other cities jewelry annual trade volume of more than 100 billion U.S. dollars.　　In China, the demand for female jewellery has soared from 2002 per capita 5% to 45% in 2005 and just three years, up nearly 10 times times. Beauty of the temptation to let women generously, women's accessories become another feng shui treasure.　　For a time, thousands of enterprises, hundreds of thousands of jewelry boutique shops springing up from every corner of the fierce leap out. After a short madness, the oncoming is the homogeneity of serious, ills deposition of the industry environment. China's accessories industry after a bubble-style boom, "smooth" into the 2005 after the freezing period-the entire industry lacks leading brands, professional talent scarce, the lack of brand awareness and marketing concepts.　　With Europe, Korea, Japan and other accessories and the impact of technology, materials, rapid updating, relying on production and price of the domestic enterprises to fight the loss of the advantage gradually. 2007, the United Kingdom C&b Investment Group Comprehensive integration of the domestic influential jewelry enterprise Ah Ah, and spent heavily will be swept the world Fashion Girls trendy shop Mix-box introduced to China.　　What moved Ah ah, let it willing to give up years of operating brands, and will be entrusted to the future Mix-box? Jitchangwei, the former president of the Mix-box Asia. He hopes to be engaged in a long career. With the rapid development of the market, the changing consumption patterns, ah Ah yes, alone with their own brand and strength is difficult to quickly break through the bottleneck. The introduction of strategic investment, combined with the strong background of the British C&b Group, Blockbuster launched a popular global fashion lessWomen's fashion brand Mix-box is the strongest driving force on the way forward.　　Not to be reluctant, big shed big.　　Mix-box relies on a strong brand advantage, through comprehensive integration Ah Ah yes already quite mature more than 1000 chain stores, the realization of the international brand and localization of the perfect combination of channels, so that Mix-box break the vicious competition, quickly get rid of the domestic jewelry industry predicament, in the short term stand out. System brand Marketing from Ah Ah ah to mix-box, just brand image on the transformation.　　But how to make the once ugly duckling into a real white swan?　　In this, Jitchangwei early plans, he and Mix-box Alliance, and not only fancy its brand image, he also optimistic about the C&b Investment group Global Brand Monitoring system-unique brand concept, strong financial strength and mature market operation. "Mixed Fashion" "jewelry" unique industry attributes, determines the enterprise must be based on the target consumer groups differentiated brand positioning.　　Homogeneity of the flood, positioning a serious similarity of the brand is not competitive market.　　Finally get out of trouble, Mix-box never allow himself into the mire. Mix-box His main audience locked into the 14~26岁 of the Chao-type female. This group has a mixed avantgarde attitude, a fusion of the popular yardstick, the "mix" of the fashion spirit is the interpretation of the "mix" positioning, and "box" is exactly the girl put beautiful accessories place. Based on such a "mixed fashion" brand concept, mix-box tailored their best, most dazzling, most tide, the most in the color accessories. The world-leading fashion touch comes from Mix-box's top fashion buyers and extraordinary creative copying. Research shows that a popular jewelry on average daily depreciation of 0.7%. Mix-box the fastest speed to learn from and innovate the world's top brands of cutting-edge design, so that each product from the design to the shelves required only 30 days.　　In the world, every day there are hundreds new products in Mix-box debut.　　Parity, independent experience mix-box The fatal temptation also comes from "parity consumption" and "independent consumption." It takes a little money to make yourself fashionable and cool. Taobao Mix-box Shop in the blood of the MM, quite a star sweep the pleasure of goods.　　In the economic crisis, mix-box can rise against the city, parity is definitely its dazzling magic. In addition, the Mix-box site is very strict, the store is located in the city Business Circle, the area should be spacious enough. Its standard trend shop in 50~80 square meters, super current shop is to reach hundreds of square meters. Tens of thousands of super fashion products cover the full range of popular jewelry, fashion gadgets, cosmetics, makeup tools, dolls five categories.　　With the increasingly strong thunder, there are more than Snoopy and other world-class brands settled in, new varieties of strange, colorful, forming a "one-stop" shopping environment. Stylish storefront, dynamic music, trendElements, comfortable shopping environment is enough to cause consumers shopping desire.　　More valuable is, here, consumers can freely choose, directly from the shelves to take off the products of the trial, free to consult the shop assistant product style and color collocation, all services are self-service, no embarrassing "personal" service, only relaxed and happy arbitrary.　　Stereo communication rely on the British C&b Investment Group strong financial strength and mature market operation experience, mix-box into China, on the launch of a strong brand marketing, for its brand stores opened the market. Jolin Tsai in the younger generation is quite popular, its popular hundred change stage modelling as well as to the fashion deduction and Mix-box brand gene very tallies. 2008, Jolin Tsai contracted Mix-box to become the chief spokesperson of his entry into China.　　The domestic top production team by virtue of Jolin Tsai Sweet and cool sexy youth image, to create a mix-box advertising blockbuster, once broadcast, the market response is extremely enthusiastic. Since then, Mix-box and the full title of Hunan Satellite TV hit show "continuously loudly", held "Mix-box National beauty Contest" ... High-frequency appearance makes the effect of stereo communication quickly appear: Mix-box in Qujing, Yunnan province, Wal-Mart Shopping Plaza shop, opening the first day turnover exceeded 16000 yuan; in Beijing, only 40 square meters of business area of the song shop opened the sales as much as 9,300 yuan, than the original Ah Ah song shop opening day sales unexpectedly higher than 70　　%！ The Butler-Service market is the touchstone.　　Mix-box "Mixed fashion" in fact, but also just adapt to the market trend, but it is this homeopathy, so that consumers flock, so that the franchisee success coefficient higher. Mix-box not only gives the franchisee the maximum profit space, but also gives the Butler-type full support. Standardized fast shop mode, perfect channel system and huge logistics center, strict product quality supervision, ERP information ordering system ...　　From the investigation site selection, store decoration, to open shop support, all by professionals to guide the operation, management, system training, real-time tracking service, such as continuous training and guidance.　　In the headquarters of the overall brand marketing and professional standardization under the guidance of the franchisee only a small amount of input can knock open the door of the market. Ms. Yuan in Jinan, Shandong province after the Laid-off, has tried a lot of work, from the stall to small-scale hotels, these businesses can only feed their families. Only after joining the Mix-box, Ms. Yuan really recovered her value. Now, she will be the first store to accumulate funds, reinvest again opened three branches, a time in Jinan jewelry industry no two.　　Recently, Ms. Yuan also intends to reach the nearby Zhangqiu, Changqing and other regions, continue to achieve her beautiful dream. From the beginning of helpless hesitation, to the current career success, Ms. Yuan's gorgeous metamorphosis, just mix-box Many successful cases of one.　　In August 2009 alone, Mix-box 47 new stores opened, in the financial crisis under the momentum of the storm does not reduce! Butler service is not new, what Mix-box do is to let "butler service" not only stay on the conceptual level. In Jitchangwei's view, "We just walk a little more down-to-earth than others!" "The past high brand, able to put down their posture, to do a good service for the franchisee, very not simple." Maybe this is all the secrets hidden in the mix-box fashion box.