Mr. Beard, the roseonly behind the attack.

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Original Silver Thai network CEO internet selling flowers

Recently, the original Silver Thai network CEO Liao Bin founder of selling flowers Web site "Mr. Beard" on-line, a rich annual CEO why give up high pay to devote to flower electricity business? This makes a lot of people really a little puzzled, the flower industry is counted as a traditional industry, can now sell flowers online, is no longer what new, but according to the industry analysis, The sale of flowers online is not as simple as imagined, by the price, geographical, circulation, customer experience and other aspects of the impact of the real can run out of the characteristics is very rare.

Roseonly is a better one, roseonly a line on the positioning of high-end, to "a lifetime only to send a person" for the business philosophy, after the star Reds take turns micro-bo promotion, a short period of time by high-end consumers sought after. Thousands of dollars a bunch of flowers become hot merchandise, even this makes the flower industry became a new investment hotspot.

Liao Bin The beard of Mr Roseonly, with these doubts, we went into Mr. Whiskers.

Subscribe to flowers like a magazine book

Look at the headline, do you think it's a little strange? Indeed, at Mr. Beard's house, choosing some packages will receive a bouquet of flowers every once in a while (or even at a specified time) as a magazine. You receive flowers but each issue is different, the store will be based on the season or holiday, carefully selected collocation, and then delivered to your home on time. Each time, because of the different flowers, may harvest the mood, taste like life, flowers bloom, years change, leaving all the memories of youth and good.

Simplify supply chain, direct source of origin

The development of electronic commerce, let any distance no longer distant. Mr. Beard. Direct and global flowers of origin large flower business cooperation, direct procurement, personally in-depth local, through the layers of screening, and signed a strict quality supply agreement, thus ensuring the pure nature of the flowers varieties. At the same time such procurement mode, the purchase cost of flowers has been greatly reduced, transport losses are also compressed to the minimum.

Super low price, reverse attack traditional flower Shop

Through the price to subvert the traditional channels and large brands, E-commerce is almost the standard means. Mr. Beard also used this technique skillfully. 99 Yuan 3 bunches of roses, 99 Yuan 3 bundle of carnations, so that the online often buy flowers of the people of the people to call cheap. By price means, Mr. Beard subversion is not roseonly such a lifetime only send one person's emotional brand, subversion is spread throughout the country's hundreds of thousands of community flower shop, subversion is the traditional flower industry "origin-multi-level wholesale market-flower Shop" sales model. This let us in the traditional flower industry blowing bursts of wind, think of Ma Yun's famous saying, "Today you do not do e-commerce, tomorrow you will have no business." ”

Transforming traditional packaging to create a customer experience

Another means of subversion of traditional industries is products. This is on Mr. Beard's package, showing incisively and vividly. The package, known as "One Tear", is completely different from the traditional flower packaging. Packaging as a whole without any tape, very personalized packaging design is fully demonstrated. Particularly commendable is that there is a zipper on the side, consumers do not need to use any tools, simply a tear, you can quickly open. Beautiful and unique packaging, not only to give the flower to the face of the people, and let the flowers of the people photographic memory. Customer loyalty is in between the delivery, quietly established.

From the way the magazine was ordered, to the reversal of traditional supply chains, to cheap means, to a torn package that was full of unique customer experiences, this constituted a unique internet thinking chain for Mr. Beard, and Liao Bin, who had spent years in fashion circles, seemed confident. If the roseonly change is the traditional flower industry brand values, then Mr. Beard Change is the traditional flower industry chain. This makes us all interested in the internet thinking of the general public to continue to observe.