Muje: The detailed steps of the website from planning to Operation

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There are days did not write original, today on the site from the planning to the operation of the detailed steps to do a simple introduction, and we understand the main points of success of the site.

I do not see those big blow the world webmaster, I do not like those who pretend to know the characters, so I said to the following is only a few personal insights, if there is anything wrong, please named, Flower must correct.

For each industry there are different norms, the network industry is also the case, if you do not follow the programmed order of the station, then I am sorry that your station is very easy to die, and conversely, if you follow his own norms to do the station, your station will easily get life, but this is only the life of the site, not the soul, The last development of your website is good or not, whether it is profitable or not can reach your predetermined goal, it depends on your operators to expand their thinking.

The development of the website operation thinking

The webmaster of a website should have enough expanding thinking, is in all the operating temperature completely mastered to the same time, so that personalized web site development, so that you can make your site stand out, as to what is the method, can only rely on their own thinking, in short the site's characteristics is to do the first step of the station, so do the site's people, Must have the website operation expansion thinking.

II. website Survey and forecast

Do the site also have a plan, when you have enough operational mind, with the absolute expansion of thinking, it is necessary to start on their choice of the project to carry out an in-depth understanding, not as many stationmaster, directly to see what the industry to do, we must in-depth to investigate, know you selected the industry how hot, To know what these visitors are looking at, whether this content has a process of things, how to prepare these content is more reasonable, how to let your site's columns can be logically rationalized distribution, read your site content of friends, after reading your article content, you can know what steps are under, And the content that you still lack and need content, make the visitor willing to stay on your website, in order to reach their future need help of assistant function.

So the first thing we have to do is to select the top 30 websites in the industry, according to their popular content and the different column distribution, a classification, and then find out the main direction of their columns, through Alexa can go to look at some with the popular content of the two-class domain name column of the reading Heat, To analyze which columns of their site is the main source of traffic, through these columns, find their column of keywords and content direction, and then summed up the keywords and content direction, select the main column of your site, complete the site survey the ultimate goal.

Based on what these surveys and the columns you choose, through your time to do a simple prediction of future content, such as I do a military content, then I think on October 1, 2009 that day of the 60 Daqing military parade is definitely a play, of course, or try not to involve political issues, I'm just making an analogy, or if I'm doing an entertainment site, the annual festival, there will be some related commemorative activities, whether national or local organizations, I think will certainly attract a lot of users, we have to put these things reasonable allocation to their own columns, to facilitate the later filling, This allows us to finalize our main columns and main contents through the Prediction content and survey.

Third, the rationalization design of website planning

Completion of the above investigation and prediction work, to determine the site of their own column, we will be the first definition of the site, but also the most important site definition, the main direction of the site, the site's flagship features and the final profit point.

This is all the Internet marketers are repeatedly stressed, but our webmaster there are many friends do not consider, they have been in compliance with the Web site big, natural money on the idea, it is wrong, the site is in the initial profit of the planning, only so that your site can survive, we want to survive in the development, The development of innovation, you have to find your site and other sites of different places, through this different place to attract long-term users, eventually to achieve profitability, but I suggest here, the site to survive the ultimate profit is not the membership costs, not those useless products and software, but advertising costs, Because whether the membership fee or product software costs, you will be a certain degree of membership friendliness has been reduced, this idea has a saying, there are fake who use the real, there are free who use charge, any of your products will be your competitors to do a specific analysis, and then develop a free system, to your user community has a great impact, Eventually he turned the product into an advertising medium, and the user volume was a guarantee of his advertising, and your product, due to charges, lost a large number of users, eventually had to declare death.

A good product positioning of the characteristics of everyone to decide, I think you have to choose is different, but it is necessary.

IV. website development and architecture design

Product planning should be the development of the site, if you simply use the traditional concept of development design site, it is not not, but flowers suggest that you use the framework of SEO ideas to design the site structure, it is not to make your site users have a better experience, but let the user experience to achieve extreme circumstances, Make your site more suitable for search engine collection. Then you have to work from the level of the column design and the relevance of the column, which I said before the course training, if you want to know, you can access my previous training record, "theme: Website structure seo work and extension:" Flower Tian Mu.

Five, the website column name choice and the keyword relevance to the SEO influence

Here we simply say, SEO to infiltrate every step of the site, so we want to do a column name from the column name adjustment began, the specific method can be in my previous article "standard website title, keywords, description writing [original] Muje."

VI. website content update and optimization synchronization of SEO

Talking about this is the most plays of the site, in front of all the work done in place, is the keyword ranking optimization and content updates to ensure that through the external link to each individual page to promote the work, the keywords to do the search engine of the first few pages or even the first page, and then the work will be to ensure the daily update , make sure that the contents of the first few pages of the search engine are updated daily enough, whether it is the home page or column pages, and even the content page must have an absolute update, so that the site has a better ranking, here we can invoke the latest article to achieve this goal, to ensure that the search engine each visit the page can see different content , and ultimately increase the friendliness of the site.

The specific ranking optimization due to the relationship between today's time, I do not write in detail, a few days I will write some detailed articles on this work, to help you understand the relevant knowledge, interested friends can pay attention to.

Other related content Please refer to: The first webmaster station, flower original content Big Summary

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