My emotional theme. Community Operations Planning

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HAPPY365. CC is an online emotional discussion area, positioned in the emotional phase of the crowd, focused on the relationship between men and women, through specific, accurate topics to provide users with in-depth discussion atmosphere. The website target user group mainly is female, intends to make profit through the network advertisement. The website uses the Discuz7.0 program to build, rents the independent server, the load ability is strong, the response speed is very fast.

Site operation in the early days, mainly in the content construction, style formation, popularity promotion, team management and so on to lay a good foundation. For this, I divided the style of positioning, layout planning, basic content collection, search engine optimization, external links, event marketing, moderator recruitment and management of several topics to plan.

Style positioning

The growth of the forum needs to be integrated into the founder's blood, I hope to create a fresh, elegant community, but also take into account the needs of the public, therefore, regardless of color, or in the content, are simple, elegant, supplemented by fashion and rich. Layout, typesetting and strive for exquisite, but not flashy, content, text to cater to the public, but not down to vulgar.

Layout planning

The subject, classification is clear, the generalization is strong. First of all confirm a point: do not for the layout of the section. You know, love is not really a very broad topic, combined with the search behavior of netizens, we can see their focus: Other people's love story, emotional answer, love, marriage and family, sex. Combining the time sequence of emotional development and the spatial layout of the relationship between men and women, I divided four main partitions into the Forum Forum: "Listening and confiding", "Marriage and Family", "Sex and Men", "chatting and watering".

The first partition is the core of the forum, which solves most of the user's needs. The following two sections, "Love Story" for sharing a variety of original, reprint emotional stories, "emotional quiz" provides a mutual aid platform.

The second partition revolves around the family, the marriage sentiment and the life has opened two sections: inside and outside the besieged area--to share the marital emotional entanglement, the happy House--tells the marriage, the family life in the dribs and drabs.

The third partition hits sex. Modern people mostly talk about sexual eye, but we are still a little more reserved, opened a "play said Men and women" section, while the single friend set up a special edition: Single Love Song.

The fourth partition is acrobatics. "Men and women Talk", "Map sharing" may be the necessary venues for each forum bar.

Basic Content Collection

Needless to say, in the beginning even people do not have, even more do not want to provide content by users. It is necessary to organize and collect content systematically. First of all, for the beauty of the layout, to give each section of the content, to inadvertently come in to leave a slightly formal impression of visitors, followed by the search for classic posts, a large number of fill. This step of work to achieve the forum at least 100 of the number of themes, and must not appear empty section.

Search Engine Optimization (site internal optimization)

This is also a very basic, but very important work. The text box has been preset in the discuz background, just fill in the appropriate content. This includes the title of the site, keywords, description, the title of each page, keywords, description. In order to obtain a better search engine optimization effect, I chose the "Love Story" and "Love Forum" as the main site of the key words, and in the description of the emphasis. The description of the website basically follows the advice of Google Webmaster, which is an unobstructed, attractive and general statement.

External links

This can also be said to be a wide range of links building. Here to score two steps, the first step is universal links, I know in Baidu, search questions, Yahoo Knowledge Hall and other questions and answers to the community through the way to leave some links, in Furl, Del.icio.us, 365key, QQ bookmarks, such as social bookmarking sites and some of the posts link. The second step is friendship links, the site just started, no traffic, no PR, it is difficult to win high-quality links, so this step will be left to slowly do later.

Event Marketing

It should be a good idea to build the initial popularity of the forum through event marketing. Combined with the theme of the website-"Love", can carry out a lot of activities, taking into account the technical difficulties and manpower, time investment, I take the "topic + Festival" in the form of promotion. Of course, it is best to borrow the power of search engines to capture some keywords.

Moderator Recruitment and management

The long-term development of the Forum needs a group of dynamic, capable moderators, but the best time to recruit moderators, I think the earliest should be in the site after a small pick up. In the above promotion work to achieve a certain effect based on the ability to attract excellent moderators to join. In order to mobilize the enthusiasm of the team, I developed a "disguised divided" incentive measures-to assign moderators to the independent management of the advertising position.