My opinion on the rules of writing the title of the website

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Believe that a lot of stationmaster can easily write this to the website SEO rank the most important thing--title. We all know that the search engine most value the user experience, so the title of the site (title) is a very important part of SEO work. In the recent work, encountered a number of "title writing" problem, ah here my own experience to share with you.

The first is the placement of keywords. This point does not have any doubt, whether SEO novice or SEO veteran, will put some of the site's key keywords in the site's title tag. So how much should be put, how to put it? My experience is: the title of the home page generally placed 3 key keywords. I choose the keywords here are more popular, related to the high key words, of course, some people like to build the station at the beginning of the initial use of some of the more cold words first to do, this does have a certain truth. But Ah does not disagree, this is the line of the station group, or even that this is the route of the garbage station, not suitable for boutique station to walk. We say that the ultimate goal of SEO is traffic, and the main source of traffic is the long tail of keywords. I will choose 3 industry hottest words on the home page to optimize, so that you can keep the theme of the site unchanged, as long as the persistence will certainly have effect, will not affect the extension of the long tail word. My recently optimized station Beijing Gynecology Department Hospital http://www.80666666.com/is this route, including other for-profit websites that I do, is also taking this route. I think this kind of site is really the search engine to feel friendly.

So what should be done with these three keywords? There may be some key word splitting and reorganization, we can give an example to illustrate. For example, we want to do a special noodle shop to join the site (this is really a site I did before, now do not do). We do not need to write "noodle noodles _ characteristics Noodles _ Noodle joined _ Noodle restaurant to join", we just have to write a special noodle to join the 4 keywords are included in the.

The next question is how to deal with the relationship between the site name and the keyword. Let us also cite examples. For example, "Jinan New Jill Machine Tool Factory" the company's corporate station. Here the company name, we call it logo, that is, the site logo. Should we be at the front or the last? This is from our goal to optimize this station, if we just want customers to search our company name first See is our website, then this logo must be put in the beginning, because the keyword in the title of the position in front, The better his ranking will be. If we want customers to search our company products to find our site, then we will put the company's main products in the front, and the logo in the back. Some friends who have participated in SEO training said to me, that WHO (SEO training teacher) said that the logo should be put on the last side; I am not saying "that who who who who" said the wrong, I can only say is to ingenious, do not follow, to use their own brain to think. Let's take another example, "Erie Milk Official website", the logo itself is a popular keyword, it's a matter of course to put him first, even if you want the customer to search for the word "Yili yogurt" to see our website and not to put Yili yogurt on the front because it involves the user experience factor. Putting a website logo at the top of the title is itself a way to improve the user experience. For example, to do the pharmaceutical industry, you put the drug name plus the official website on the first page title, you can give the patient a sense of trust. And your drug name is the most important keyword you want to do, why not put it in the front?

The 3rd is the readability of the title. If you are listing your keywords in title, if your title is difficult to read, then the likelihood of user clicks will be compromised. Even if you rank very high, it is impossible to bring too much flow and conversion rate.

The last is the length of title, Baidu's search results list can show the title length is limited. If your title length exceeds this limit, then you won't get a full display, which is a bad experience for the user. Because you cannot see the full title, it is difficult to understand the meaning of your title.

Work too busy reason, peacetime writing article time is not much, temporary idea will inevitably have omissions, welcome everyone feedback to me.

Note: The examples mentioned in this article are ah themselves, not ah their own case, and the title of the site is irrelevant to the view of this article.