My opinion on the construction of e-commerce insurance website

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As we all know, the Internet is developing and e-commerce sites are emerging. Regarding the website construction of the insurance website, I also talk about my experience and experiences. Maybe it's helpful for beginners. In fact, no matter how SEO, many large-scale e-commerce site construction as long as a good job can be. In particular, insurance sites, Web content distribution, the site's architectural settings, is really the essence of the construction site!

Understand the product distribution of the insurance website and build the targeted channel page

Online insurance stores have special sales accident insurance personal insurance, and some websites are responsible for insurance, shipping insurance. So the first goal is to organize and clarify the site's product distribution. Whether or not the site involves SEM. This is the first step in E-commerce. Then, the establishment of targeted channel page, if I do not understand SEO, not solid search engine, but at least to know a site theme to be clear, and insurance products, a lot of branches can be highlighted and divided into a good class are very important. When it comes to paying for a search, it's not like that.

Make landing page for hot insurance products to meet the rules of e-commerce

I regard the electronic commerce rule as the seller to the website purchase time accurate and the purchase process is simple, imagine you to when buys the book, actually wants to be in a hurry, lest trouble. Generally speaking, at least for the insurance platform, will be a number of popular products targeted construction. That is to put some products together to make landing page. To put these pages on the homepage can increase the purchase opportunities of new and old visitors, and secondly, let the buyer have a familiar channel, typos, say SEM, not also will create such practices. Do not know SEO I also know that Baidu Google like topic page, do not know PPC I also want to know that the auction will need it.

Landing page after a key is finalized, also need to study the industry market

The so-called E-commerce, online platform, no offline market research, online analysis, it is difficult to reach a consensus with the masses. Here, since the insurance site, cut into the insurance product planning. The landing page is just the first step, next to the corresponding insurance products for effective classification, for example, for tourism insurance This kind of risk, can be divided into outdoor, overseas, study abroad, Schengen visas, groups, such as short-term and many other categories, after all, this is E-commerce, active purchase also to make consumers convincing. This is especially true for insurance websites. Of course, this will not prevent a market investigation!

An e-commerce insurance site must be added to a vast amount of content pages and information

Insurance not everyone can understand, in addition to a clear product introduction and planning, but also to provide as much as possible insurance knowledge, insurance information, this is the insured to the online insurance platform most want to see a scene. This is also a lot of E-commerce network miscellaneous stations, remember, not only sales! and the ability to build words and answers to the encyclopedia and the Forum, such as the Arc top link. But for the early days of the insurance site, the front 3 points is imperative!

To sum up, the above are some of the insurance e-commerce some humble opinion, only the content of the site Product Planning simple introduction, as for those very difficult site optimization, SEO, you can put aside to go. After all, do E-commerce site, the first thing is not those, but the site's theme, the content of the Web page!