Network Consulting: E-era enterprise brand building must pay attention to Internet PR

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The brand is the enterprise or the product main body all intangible assets Total enrichment, is also an enterprise's core competitiveness, therefore, each benign development enterprise all attaches great importance to own brand the construction.

According to the current situation, enterprises to build brand channels are nothing more than television, newspapers, radio, internet, mobile phone and a number of small media such as building television. Generally speaking, different information carriers have a relatively stable audience, enterprises will be based on their own products, service characteristics to choose a more consistent media as their brand building positions.

But as the internet continues to spread, the balance between media forces has changed quietly, the Internet because of its many advantages in information dissemination, so many TV viewers, newspaper readers, broadcast listeners have become netizens, a lot of sense of smell sensitive enterprises to the brand building of the main position moved to the Internet, At the same time, many professional internet PR companies have been established.

Beijing Network Road Consulting Co., Ltd. (hereinafter referred to as "network consultation") as the establishment of an earlier professional Internet public relations company, up to now more than 100 enterprises to provide Internet brand building, network integration marketing, crisis PR and other services, accumulated rich online PR experience. The company's general manager Ningwen that the enterprise is suitable for online promotion, the key is to look at the enterprise potential consumers to accept information characteristics, not only internet companies to engage in network PR.

Network channel consultation believes that, compared with the traditional communication, the Internet communication is characterized by individuation, interactivity, information sharing and unlimited resources. This shows that the network information dissemination of the way is new, it has set personal transmission (such as e-mail), organizational communication (such as electronic Forum) and the Mass communication as a whole, E PR is also the way to carry out the integration of the public relations.

The contribution of Web2.0 technology is not only the technological progress, but also the general audience has the opportunity to become a disseminator, this seemingly ordinary change but let a lot of people to the Internet, linger. Relevant statistics show that at present, China has nearly 500 million of netizens, the Internet has become a large platform for people to share information, so many audiences converged on the Internet, is undoubtedly the enterprise to promote the brand of the Nirvana.

Of course, do network PR is also not easy, need to have a very professional PR team. There are network marketing professionals who believe that network PR is not only weak text so simple, to achieve the ideal PR effect, it must be integrated with news, forums, SNS, QQ Group and the recent popular microblogging, and the corresponding operators must be familiar with the network knowledge, proficient in public relations skills professionals, It is difficult for the market Department of the General Enterprise to meet such requirements. It is so that the birth of the following Ogilvy, blue cursor and other traditional public relations companies after network consulting such professional network public relations company's rapid development.

To network Consulting as an example, the company from the establishment of the day from the growing, development to now, has set up a planning, copywriting, media, micro-media and other business departments, to ensure that the online PR every link has a special department responsible. Collaboration between the departments to ensure that each project implementation of the process and good PR effect.

e Times, the network public relations has become the enterprise and the internal staff, the external consumer communication main way. Any industry, any enterprise must learn through the network to enhance communication efficiency, promote the brand, promote sales performance, internal to enhance the ownership of the staff responsibility and cohesion, external to ensure timely communication with consumers, to obtain the trust of consumers.