New promotion model: Build your own sales circle (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In Taobao entrepreneurship, there are usually the following three models: first, a registered Taobao shop for business; second, do Amoy customers to get commission; Third, the establishment of the site to put Alimama ads. These are very mature channels, many friends are doing, and there are countless examples of success. However, the sales of different products, promotional methods, the site traffic of the day to the difference, and caused a lot of friends face such embarrassment: Open a Taobao shop put on the goods, full of thought from the source after the money, who knows that a period of time down almost nobody; do Amoy publicity, will recommend code plastered all the major forums, hair can send the Q group, But almost no success of a single, to do a website, spend energy, from the purchase of domain name virtual host to ICP, put on the site program, and then Aliamama advertising code embedded in, one months of revenue will be ten to eight pieces.

Here for the above three modes of failure operation analysis, mainly from the promotion of this aspect of the proposed improvement program, I hope you have some inspiration.

First look at the operational focus of the three models: Taobao shop is a pure trading relationship, the face of the direct customer, success rate depends on products, customer service, Amoy promotion is intermediary, intermediary life is the credibility of the promotion is not only the product, but also the establishment of credibility, this from the point of view of sales art, more than trading relationship to cultivate emotional foundation; The advantage of the site is that it combines the above two functions to provide interactive applications. Look at their similarities: three modes require "active" traffic to maintain success. "Active" traffic refers to the flow that must be created and maintained by oneself, once not to maintain, the flow will be significantly reduced or not. ("passive" traffic is just the opposite, in the absence of maintenance or minimal maintenance can automatically generate traffic, and there is an expansion mechanism. )

For example, in the Q Group, the Forum and so on propaganda, is essentially an immediate effect, promotional pictures or soft text, the corresponding will appear once in the focus area, the flow of information will focus area constantly refreshed, Q Group, such as real-time communication software This feature more prominent, forum, blog, etc., such as the top sticker, the corresponding information will be submerged. In fact, to do these three mode of operation is too many people, often caused by a large number of similar sites and flooding, overlapping information, if there is no good ideas, not prominent themes, can not form an attraction. Three modes of advertising, even if the way to advertise, to achieve a certain amount of Web site traffic, click and trade, and retain a number of customers, also far from achieving success, because it is advertising transactions, not its own creation of value, we still determine its commercial nature for failure.

Solution: Turn active traffic into passive traffic.

Please do not simply understand these two antisense nouns, the way of success is not to use habit, but to reposition the way of thinking. Many friends did not do Taobao shop before asked the most of the sentence is: "What products to sell it?" After a comparison and selection, decided to do some kind of product, such as children's wear, cosmetics and other categories, do not deny that there is good thinking, there is a famous saying "sell rich things", in a successful model, precedent to choose one to imitate the improvement, is a good way, many successful road can be replicated, but, If the application in today's Taobao, blindly choose a project without originality, just put the same information in the Internet, the vast pool of resources in line, there may be a person in front, perhaps 10,000 people. Where is the mistake?

is to choose the way to sell! An astonishing revelation: 99% of people always want to choose a certain kind of product to sell, subjectively to speculate on the needs of consumers, to impose their own values on consumers. The correct way is to subdivide the market objectively, looking for a specific group of people's needs, the product into a commodity, it may be successful, a word: First choose the market, then select Products. Analogy to do weight loss projects, market segments we locate a class: do need to lose weight in the crowd of white-collar workers, and then subdivided to age: 20~30岁, through the sale of "cutting" cut out such a crowd (market), investigate its needs: easy, fast weight loss.

At this time began to choose the corresponding products, a certain kind of health care products or weight loss formula for this requirement, we do this product, the ultimate goal of sales is to profit, on the basis of commodity quality assurance, the use of what products to achieve the purpose of what is the relationship? So the market is important, if the first choice of products, In fact, the sale of the scope of the pressure on a narrow area. The embodiment of Taobao shop is particularly obvious, many people at the outset to make this mistake and unconscious, Amoy to promote a little better, after all, if the sale of underwear to the promotion of food on the site, who feel awkward, but there will still be a phenomenon of irrelevance, showing that the content is irrelevant, industry, targeted not strong, propaganda.

The market determines the product, this is the premise, since we know, that is good to do, to the truth: how to "active flow" into "passive flow"? The answer is: to build their own sales circle! What is a sales circle? The sales circle is the interpersonal relationship that we generate from a series of sales activities, which involves the most sensitive and substantial trading base: credibility. One of the seven steps that people have to buy a product the most important thing is trust, dispel doubts can jump to purchase impulse, most obvious than the same goods on Taobao, people tend to go to crown shop to buy, even if some of the prices of some shops are lower, but still the credibility of the high shop.

Often see netizens sigh: Why all run to Crown Shop Diamond Shop ... So how do you develop your trust? It is self-evident that there is a customer base, customer base is actually the sales circle, is the source of wealth, "circle" is the essence of: We around the day, selling products online is not the most important behavior, the most important thing is how to build a sales circle, in this circle we eliminate the "distrust" The biggest enemy, and then in this circle in any way sales, and only in such a circle will produce "two consumption" of the gold sales art, and even the success rate of sales to strangers, far less than the sales circle of "two times consumption"! It is not difficult to understand that when a sales circle is established and stabilized, There is no need for repetitive propaganda and advertising, "active flow" will be actively undertaken by the customers in the circle, spontaneous publicity, converted into a "passive flow", we all know that passive income is the most scientific accumulation of wealth, with a passive flow, such as the formation of an endless market, with such an environment, According to their own advantages to create sales channels, it may be the way to success.

Sales circle is so important, how to build? What kind of sales circle is reasonable and firm?

Next "new promotion model: Build your own sales circle (b)" to discuss.