New webmaster: How to turn hobbies and expertise into products or services

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The new webmaster to do the first station, is often based on their own hobbies and expertise built. This is because the new webmaster lack of resources, the most famous is their hobbies and expertise. This kind of construction station has its rationality, first of all, there is a commercial word "do not know", personal webmaster from their hobbies and expertise to do the site, at least to ensure that the content of the site is proficient, reducing the difficulty of building a station. Second, the site is in the non-profit stage, to spend this a very monotonous and hard time, not willing to dedicate the passion is not adhere to, and hobbies and expertise is to ensure that the motivation of this passion. But this new webmaster, sooner or later will encounter a problem, is how to turn their hobbies and expertise into the site's products or services? So that they and the site can not only survive, more importantly, to develop.

Looking for and interested in the needs of specialty

Only find the online presence of your hobby-related needs, webmaster can find ways to make money. But this demand is harder to find because the majority of explicit demand has been met. For example, your hobby and specialty is painting, you want to teach people painting, but you use "learn painting" and other words on Baidu Search, you will find that the search results in front of many are large art schools, art training Center website, there are a lot of bidding rankings, so very competitive environment, small webmaster is difficult to have the opportunity.

What do we do? Enter the market segment and find the blank spot of the market! You can extend your hobbies and expertise to describe the customers more detailed needs of keywords or long tail keywords, such as from "Learning painting" Extended: "Children learn to draw", "Learn Cartoon", "after school to learn painting" ( Teaching children to draw and to prevent children from doing bad things on the internet. And so on these words, and then use Baidu to promote the keyword tools or google keyword mining tools to search, you will be digging out a lot of competitive keywords, according to the number of clicks on these words to determine the needs of the Internet, select the number of clicks equivalent keywords or long tail keywords to save. Then, you use these keywords or long tail keywords to search results inside, you will find that some of the keywords represented by the needs of both for you and competitive not strong, then these words are your money opportunities!

Develop the product or service of the website in combination with market demand

Master the key words or long tail keywords, mastered the needs of market segments, but you have to do more detailed analysis of these needs, to determine the products or services you want to provide. You can use Baidu to know or Baidu search to achieve the goal. The keyword input to see how the Internet is said, for example, you enter the "Afternoon after school painting," Baidu knows the question will be related to questions, these questions are intended for children to study the online painting of parents, they will be more detailed time, teaching methods and other aspects of more requirements, This information is your basis for determining the product or service.

In addition, you can carefully analyze competitors ' websites to see what products or services they offer, and then figure out whether they are imitating them or surpassing them. The next step is to combine these needs with your hobbies and expertise to identify your products and services.

The product refers to the tangible goods, the service refers to the intangible labor. For example, you have a hobby and expertise in painting, you open an online gallery, the sale of paintings, this is the product; You can also open a children's website that teaches painting in the next school year, and teaches you the art of painting through video, which is service. Of course, you can also combine products and services, both on the Web site to sell paintings and teach painting.

So what kind of product or service is right for you? One of the key criteria here is your personal ability and financial resources. Also say the above example, painting is a slow, if you have a lot of good paintings on hand, or your writing ability is high, it is obvious that you are more suitable to open the online gallery to sell products. But your painting is very few, creation also very laborious, but your lecture ability is strong, then the on-line professor draws a more suitable choice. One thing to remember, is that you choose the keyword or long tail keyword, is the site you want to use the target keyword or long tail keyword, you have to use these words to do a good job ranking, to obtain traffic to buy your products or services.

Select a sales channel for your Web site

The so-called sales channel is the way to deliver a product or service to a customer. This step is also a lot of webmaster often overlooked, and other sites built up, but found no way to products and services to the customer service. At present, the network environment in the sales channels are very rich, physical products, you can choose logistics, express delivery, and many services can be passed through the network, for example, Professor painting can be through the real-time network video, you can also use recorded video upload network to allow each other to download, you can also burn into a CD-ROM mailed to each other.

The most important criterion for choosing a sales channel is, what is the most convenient and preferred way to accept your customers? This must be studied carefully. For example, the same is the transmission of electronic documents, now every family has a computer, older people are accustomed to receiving e-mail, because they are unfamiliar with other ways. You have to use QQ to send or use the network hard to download, he will because he will not play and leave. For example, the sale of film and television materials, many people as long as you send video from the network to him on the line, while others feel that the cost of money must be a point in order to be worthwhile, it is necessary to suppress the CD sent to them. In short, according to customer convenience and habits to design products and services delivery channels.

The above is how the new webmaster will be their hobby to the website of the product or service, this work is best to establish before the site, you can avoid the site due to major adjustments and losses. This article by the Sales book recommended Http://www.fff9f.com/category/bidushu the greatest salesman original, original difficult, reprint please keep the link.