New webmaster to a website SEO process introduction

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I do not talk about a lot of external problems, directly into the question.

First, look at the whole station, then make the relevant SEO strategy, custom Good one months, two months, a quarter of different time planning in the middle, a number of data analysis, query-related keyword settings and the user's own behavior there is no gap, if there is, as soon as possible adjustment, while observing some changes in the search engine.

For example, the word office furniture, I remember in 07, office furniture Baidu Index is 1000多 of the search volume, and then with Baidu search tips, in my previous period of attention, office furniture This word has reached more than 2000 to find some, adjust some. The whole station strategy has been determined, subdivided into the column, which is to confirm the two-level keyword-related, two-level keywords inside the weight of the guide, detailed SEO settings planning (I do not say) on the Internet basic have information than I speak carefully.

Here is an example of a furniture website:

Before the lecture, a friend asked me: The general Webmaster Station will be based on the site to set up a good column, after the keyword will be considered SEO, rather than based on the keyword to determine the site column first? My answer is: A general website to establish a keyword, but when we do, Not many people can be ruthless accurate said that I set the keyword has been consistent with the habits of most web users and behavior, there is no time for data support, so say this word people really is not too reliable!

or furniture as an example:

Are aware of the high value of the flow of furniture, but in the user query, "Furniture customization" The word value is not low, but not many people to do, "furniture purchase" before I entered the furniture net, the word is no one to do, and finally I went to do it every day to the furniture network with more than 1000 2000 independent IP, The basic reason is that we think for the first time, many times will create a subjective consciousness of dictatorship, multiple analysis of data, some not particularly prominent data, you will find a lot.

and furniture industry website, is a pure industry supply and demand information platform, this aspect if is a separate domain name supports a website, the most important is lets our content, can as soon as possible active, lets the content in the homepage or some other page changes, does not cause this page 2 months not to update the feeling, this point It's a big taboo for search engines, and the problem is stretching too far.

Well, that's all for today. I also refer to the information on the Internet to share with you, I hope it will help.

To optimize a website, at first we have to understand the main products of their website, what the service is, and then through the search engine related inquiries, to obtain relevant key keywords, secondary keywords, long tail words, in response to this aspect of the completion of the site's column has a very clear logical structure, namely:

Keywords >> secondary keywords >> long tail words (for example, my station: furniture Net-Office furniture-Friends office furniture products)

Confirm these, when the site is set up to do relevant keyword matching, classification in different pages, a single content page of the key words, the best 1, 2, but there is a little doubt: the general new Webmaster Station will be based on the site to set a good column, after the keyword will be considered in the SEO, Instead of first identifying the site columns based on the keyword.

For instance, take my furniture net (www.zgjjw.org.cn), in the initial time I set up 5 target keywords, optimize the effect is very troublesome, because Baidu's technology and Google has a big difference between the word, so in general my practice is to put a page of words, The associated association is combined into a word, which is then included in the word, and may eventually be two words or even three words.

For example, Shunde furniture network, search engine can be divided into Shunde furniture shunde furnishings Network, so we set the homepage or the channel page of the key words, this aspect must be a good collation analysis more think. The following is the details of the page and the normal SEO work.