No longer "trickery", how to improve the relevance of the product station

Summary: Sold products, operating a product site friends know, do product stations need to know some of the relevant knowledge of the product, if a webmaster even their own products do not understand, so not to others to promote the introduction of products. and the Product network

Sold products, operating a product site friends know, do product stations need to know a certain knowledge of the product, if a webmaster even their own products do not understand, so not to others to promote the introduction of products. And the most taboo product site is "trickery", that is, the relevance is not enough, such a site is often a failure.

We do SEO know, whether for the rankings or for the user experience, the relevance of the site is very important, and the product station is so. In order to no longer "trickery", how should we improve the correlation of the product station, improve the rate of conversion of the flow?

First: Use professional knowledge to edit product station content

Every product, every industry behind will have its huge knowledge background, historical background, we want to buy products online, the first thing is to tell our customers, this product what knowledge, what characteristics, what use. But due to the lack of knowledge, the author found that many of the site owners are collecting other people's articles or their own mess, without any basis to edit some so-called "original content", some even misleading buyers, so that the user experience has become very bad. Therefore, the product site to have a professional is particularly important, but it is easy to say, writing difficult, what should be the professional article? The author believes that these requirements should be achieved:

(1) Collect articles to pay attention to. The author is not a negative collection of articles will make the product station does not appear to have relevance, professionalism, in fact, if you know how to collect articles, to improve product station relevance is very useful. Collection of articles as far as possible to some of the first large portal site, do not go to a number of small stations to collect, because those small stations may be after a number of collection changes before the release, which may be inconsistent with the original article, leading to professional bad. In the collection of articles, as far as possible to a few articles mixed together, of course, must be organized, so to collect the article is the science.

(2) Describe products in many aspects. The description of a product is multifaceted, for example, you want to buy a mobile phone, can be from the price of mobile phones, cell phone models, mobile phone use, the advantages of mobile phones and so on to describe, according to these aspects to edit a series of articles, so that the site to improve the relevance, but also to enable users to fully understand your products

Second: The construction has the transformation significance the outside chain

The content of the product site is still not successful, product needs to be promoted to be known, so do the chain is an effective way to promote products. But not every kind of outside chain method is suitable for the product website. Some webmaster too infatuated with SEO, the chain just as a means to improve ranking, so desperate to hair outside the chain, but such an outside chain for a product station is meaningless. Personally, to do the product site outside the chain, the first to pay attention to relevance, followed by the importance of having the transformation of meaning, and the meaning of transformation is also based on relevance. Here, the author recommended to do product site webmaster More to classify information sites, business-to-business Web site to do outside the chain, so you can classify the release of product information, improve the relevance of the site, and secondly also can use the flow of large web sites to make their products have been vigorously promoted, improve the conversion rate. If you have a certain amount of money, you can also choose to invest in some sites, so that their website information to get the top, so that the site conversion rate has been greatly improved.

Third: Export links can also help you

A lot of webmasters want to go to other people's Web site stuffed with their own site links, rather than in their own site to put a link to their own, in fact, this selfish approach to the product station's long-term development is also no good. As a product station that has not yet become a brand, authoritative, your professionalism is not to be affirmed by the user, but if you can in a timely manner on their own site to add links to authoritative sites, then it is good to improve their professionalism and relevance. For example, you buy medicine, people have doubts and fear, if you wrote an article about the drug on your website, as an ordinary user, I am afraid I would not believe your introduction, but if you add a link to the 39 Health net after the article, then your credibility will be greatly improved, The relevance of your site has greatly improved, so that the right amount of export links is also very useful, but also to make your product station more long-term development.

Said so much, in fact, the author is still stressed that to improve the conversion rate of the product station, we have to improve the relevance of the site, only a high correlation can let users experience that you are sincere and reliable marketing your products, can seize the hearts of users, so that they become your customers, So do product station webmaster must not ignore your website relevance.