Noble: Learn how to diagnose website

The diagnostic site is now the most basic thing to do seoer. I share what I've learned. Of course there are insufficient places to hope that you can give better advice. Of course this can also be used in web analytics. From such a few total analysis.

1. Navigation

This may not be noticed by many people now. Especially companies and businesses. I used to work as a website artist. Then the company pays more attention to is the website layout and the tonal. Do not make the site very beautiful. Often use pictures or flash and JS to do the navigation. The navigation of such a child has no special meaning. Because I said just now, in the current search engine can not be able to read the text above the picture. So the navigation we do is a lot of time just a device. User experience may be good. But there is no value for him. Of course, there are JS called Navigation search engine can not read.

2. Website title

The title of the site is now a lot of company site is easy to make a mistake. For example. <TITLE> Travel wedding photography-Stunning wedding </TITLE> such titles. But I found his site each page title is the same. Of course, there are two kinds of things in this case, the first is that all the page titles are written. The second is the top head call they use at the same time. This is a simple way to make a website. Because all pages have the same head. So there is no need to be so troublesome. But that's not going to work for SE.

3. Website layout

This may be a little more attention, the last keyword layout, density and the relationship between the chain of the site layout. The structure of the page is reasonable. There is no product navigation. It's not good for spiders to crawl. How to be helpful spider crawl crawl, the best is each product, after each article, have a similar, "previous", "next" such link. So the spider can crawl to the next page through this link. Alt tag for the picture, plus some comments. Also check each column, the title of each page, description and keywords are unique. The website has a set of "breadcrumbs" navigation. What is called breadcrumbs navigation, such as to this: home-Chengdu seo--Chengdu SEO Noble; This is the breadcrumbs. This benefit has two, first, aggravated the homepage and the Chengdu SEO weight. Because this page points to the homepage, and points to the Chengdu SEO this section page. Second, users know where they are in the Web site, spiders are also the same, spiders are only a special viewer. When he came in, he knew how he could go back.

4. Whole station Flash or Flash guide page

People who know the principles of search engines know. Spiders crawl through links and layers. So so far spiders have been unable to crawl the contents of the Flash page.

5. Website URL and level

Site URL link This is actually a lot of sites now have such a problem. So what should we do? Of course, this is closely related to the website program technology. Here I promote the use of some common CMS system development is relatively perfect. Then from the site domain name/seo-news/This directory you may well know this is the SEO news directory. So the search engine can also easily distinguish. Of course, some people here will say that the dynamic is not the case? In fact, here we give you a dynamic link, as long as the program parameters are not much, the spider before the dynamic page crawl is not very good. But now spiders crawl can also be very effective. Sometimes customers may ask if they should change the site dynamically to HTML static generation. We generally do not recommend, because our customers are very often the site has been established for a long time. Then if we change the URL at this time, it will directly affect the site down right and included.

6. Website links

Site links can be divided into the site chain and site outside the chain site is the link between each page. We can learn from large web portals. Most of the time there are related articles and recommended articles. Then the site outside the chain. Analysis of a Web site outside the chain can be from Yahoo outside the chain to get information. Because so far Yahoo outside the chain is more perfect. Now many companies do not care about the external links of the site.

7. The layout of the key words

The layout of the key words is clearly stated in the two lessons. We should focus on target keywords, and then make long tail keywords and vice keywords. Pictures and products in the site should be added to the picture alt tag this is equivalent to the search engine made a note. Core keywords We can choose the appropriate use of H1 H2 <strong> <B> <U> to highlight the importance of keywords.

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