Not for hardware running IPhone6: A model of functional integration innovation

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Today's release of the iphone 6 has disappointed many people, especially the hardware. Without the expectation of the sapphire screen, the camera still stays at 8 million pixels, the screen big resolution but not satisfactory.

But when you come up with that idea, do you realize that there are some stupid cognitive problems behind your disappointment:

Your subconscious, each generation of new machines must be larger resolution, better processor performance, camera pixel higher, otherwise it is not called the new machine. Hardware in place or only a small upgrade is not sincere enough. Catalytic what are we chasing hardware for? That's not the logic:

The progress of the new machine is embodied in the hardware upgrade, the hardware upgrade, will inevitably bring a better experience, experience better, spend money to update the machine value.

Fear that consumers lose the desire and motivation to buy. Therefore, the domestic manufacturers unswervingly: Screen resolution contest, camera pixel race, processor run split contest, Ram size contest, appearance material competition ... We are hungry, we want more, domestic manufacturers have racked their brains to improve the hardware configuration, no mind to do other.

Samsung is also betting on hardware. Note 4 successfully upgraded to the 2K superamoled screen, the eight-core full processor, the powerful 16 million-megapixel camera configuration technology complex and expensive optical image stabilization, as well as fingerprint identification, heart rate monitoring, ultraviolet testing one can not be less than icing on the cake. But what about Note 5? Hardware experienced high-speed growth will inevitably hit the bottleneck, progress more slowly to hold big strokes will take longer. GalaxyS4 to S5 this generation of landslides, note 4 to 5 seems to be coming again.

Heap of hardware, Apple's belief in innovative philosophy is not so

ARM processor performance enhancements rely on architectural updates and process progress. The former schema update, from ARM demonstration of A7-A9-A15,A15 performance enhanced power consumption has lost control, after the A12, A17 and 64-bit chip is compromise and regression. The latter process progress, to rely on TSMC 2 years into a huge research and development of new technology transformation or complete new production lines, only one upgrade.

Camera competition, mobile phone limited volume capacity of the large area of CMOS, the way to go down the pixel contest, meaning that the real picture is getting rotten. Ironically, the super high pixel must enlarge the picture to see its advantage in detail display, a 5-inch screen magnification picture than the details, no more than the normal size of the display effect, this is not deep well ice is what? Mobile phone is a mobile phone, easy to take a picture, really want to pursue quality, really want to travel in the record of high-quality photography, You still have to match the SLR.

As for the screen, the general distance is more than the human eye can be distinguished by the limit of PPI, the resolution is not meaningful. But at present, manufacturers simply to cater to the needs of marketing, even despite the voice of users, still push 2K or even higher resolution of the machine. Contrast, color gamut, color reduction, brightness of these things, but few vendors in continuous improvement.

Smart phones today, how to innovate? The idea of the iphone 6 released today is well worth learning:

Where the real impact of the experience and the user can perceive the difference, can continue to ascend, continue to ascend.

Larger screen, "not ethically a bigger display." A decoupled display ": higher contrast, more accurate color reduction, a wider visual angle, the improved polarizer let the screen in the sun and other strong light environment display clearer.

8 million back main camera, integrated with "Pixel Foucs" technology of the photosensitive chip, face recognition, exposure control, focusing speed of three at the practical level for the camera usability and functional improvement. The IPhone 6 Plue also adds support for optical stabilization, not only when you're in motion, but it's better for dark and nighttime images.

For longer endurance, the IPhone 6/iphone 6 Plus especially the latter, and this is a big boost. A battery-unable smartphone, the pursuit of endurance is truly never-ending.

IPhone6 's surprise: Functional integration innovation

The path of smart-phone hardware upgrading has narrowed, but few vendors have made meaningful explorations in functional integration innovations.

Today's iphone 6 and iphone 6 Plus deliver easy mobile payments with built-in NFC chips and TouchID technology. Apple Pay integrates Passbook, which allows users to use credit cards that their Apple account has already bound, or to add new credit cards by taking photos. At the store, after reading NFC information at the top of the IPhone 6, the user can choose Apple Pay as the payment method and then press TouchID to confirm that the payment is complete.

The core requirement of mobile payment in the past is security. Apple Pay does not provide the merchant with information such as the user's credit card number, use a one-time payment number and dynamic password, and Apple Pay all payment information through encryption, making the security of the mobile payment a strong guarantee. When the iphone is lost, users can turn off all payment features by looking for my iphone service, and the information is not stored on the device, and Apple does not save the user's payment information, considers what might happen, and also prevents personal information leaks and private snooping.

The IPhone6 Apple Pay, for the first time, has made people so close to popular mobile payments. So the integration of mobile phone function expansion innovation, is enough to make users, enterprises and even industry excited.

Fierce competition to blind, the entire smartphone industry chain has been very mature now, Apple to do the iphone 6 thinking-hardware repair small repair, focus on functional integration innovation, this is not the future direction of smartphone development, how do you think?

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