Novice Must See SEO optimization Introductory Guide

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I do the website for two years, although not very successful, I hope to understand some of the basic do station 1.1 points sorted out, hoping to help new people, everything from the basic introduction, as a novice first to learn is the basic knowledge, now I would like to introduce the basic methods of search engine optimization, SEO optimization is the basic course OH.

1, the content of the site to determine

If you are going to build a new station, first you have to determine the basic content of the site. What content does your site want to show users? What can users get from your site? A website should have a clear direction, on this basis, to build your website.

2, the choice of domain name

The choice of domain name has a lot of knowledge, here I can only briefly describe the matters needing attention.

①, the length of the domain name. As we all know, the shorter the domain name is better remember. For example, everyone may be familiar with football star Ronaldo, but who knows his full name? Because it's too hard to remember. His full name is: Ronaldo Louise Zario De Lima. Obviously to make people more remember your site domain name, a short domain name is more user-friendly. For example: www.sony.com domain name is the spelling of a trademark, although it is a creative word, but it is very friendly to the user.

②, the meaning of domain name. A domain name that expresses a clear meaning and is relevant to the content of the website will be more friendly to the search engine. If your domain name is well-known, short and easy to remember vocabulary, then it will be user-friendly and search engine friendly. For example: www.yurongfu.cn china down jacket net

③, domain name registration information. Search engines are more user-friendly by studying real-world domain registration information. If your domain name is registered for a few years, or even 10 years, in such cases, it will be more friendly to search engines. Perhaps some friends will not understand why the domain name registration information and Registration age also has an impact on search engine friendliness, here is not described in detail, I will be dedicated to this description.

Of course, the above information is for reference only, you can also choose to create a read aloud, easy to remember vocabulary as domain name. There are many examples in the line: google.com,yahoo.com. Put aside the industry name and professional terminology, choose to do the domain name for the creation of network brand.

3, Server Selection

①, stand-alone servers are more friendly to search engines than virtual hosts.

②, identify your target users, for example: Most of your users are in China, then obviously your server is better placed in China than in the US. If your site is a local portal, for example: www.kmxp.cn is a Kunming local talent site, then the server in Kunming, more conducive to the site in the Kunming search for good rankings.

③, server Configuration

There are many people think that the site can access, FTP can log on, the mail server can access the OK. In fact, many details are not configured correctly, the same is not friendly to search engines.

4, the site before the construction of the preparatory work

Before doing the site, first of all to determine the industry's website how many people are doing, and how many people in the visit. Then is the keyword research, find those search volume is big, the competition small key words, completes the key keyword and the long tail keyword assignment. The main keyword distribution in the "keywords", "description", "title" in the long tail of the keyword distribution in the article title, content and other parts of the article. Later I will specifically for the long tail keyword did not introduce everyone. The structure of the site should be reasonable, the structure of the site is not too deep, such as from your home page points several times to reach the destination page, this approach is not friendly to search engines. Web pages to use the static URL, at least to virtual static, search engines tend to avoid dynamic pages. The final consideration is to use the level two domain name or directory, such as: http://bbs.popotom.com | http://www.popotom.com/bbs/. URL must be standardized. Otherwise, there are too many supplementary materials in the search engine.

5, the placement of key words

Keywords should be placed in the natural place, the site content should also pay attention to the use of STEM technology and semantic analysis. Do not accumulate keywords, the consequences of this is directly by the search engine punishment. Add a good keyword, have a certain content can be submitted to the search engine.

6, the exchange of links

The principle is that heavy weight, high quality external links is very important. Links need to increase the uniform speed, not too fast, also not too slow, have time will be specifically described.

7, SEO follow-up work

In general, the new domain name will be in Google sandbox for a few months, or even a year. Carefully observe the site traffic statistics, on the one hand, look at the Baidu Yahoo in the situation and rankings, on the one hand from the flow statistics found more long tail keyword and add to the article. Search engine ranking algorithms are constantly improving, need to pay attention to and timely adjustments to the SEO strategy.

The above is just a general introduction to the SEO method, there are many places not detailed, in the later time I will 1.1 point of the details of their understanding to write out.