O2O-style interests social mobile social applications are essential

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[Introduction] Mobile social applications are already essential, over 90% users are used every day; The application of LBS technology on the mobile side provides new development opportunities for mobile society; The O2O model highlights that future social networking will be the backbone of mobile social networking, and that future mobile social applications will be platform and vertical.

According to the September 9 News, Nielsen Network recently released the "mobile social user needs and Behavior Research report", the report shows that mobile social networking is not only PC-side social on the mobile side of the simple continuation, LBS technology on the mobile end of the application of mobile social opportunities to provide a new development opportunity. There is a strong demand for interest-centered socializing, and the LBS function of mobile terminals makes the O2O-style interest socially more convenient. The future O2O-style social interaction should be a new direction of development.

Mobile social applications are essential to over 90% users daily use

As of June 2014, the number of mobile internet users in China reached 530 million, accounting for 83.4% of the total number of netizens, from January 2013 to September, China Mobile social industry overall coverage increased by 20.4%, effective use time increased by 17.7%. Social applications are one of the main applications of users on the mobile side, with 60.2% of mobile users using mobile social software, the report shows. More than 90% of mobile social users use mobile social apps almost every day, and the average time spent on social media per person is 1.5 hours per day. More than 70% of users will use social apps in their free time, including 20 o'clock-23, the peak of mobile social apps, and a small peak of mobile social use at 12 o'clock-13 weekdays. Thus, mobile social applications have become increasingly indispensable social tools.

The application of LBS technology in Mobile end provides new development opportunity for mobile society

The advent of LBS (Location Based Service) allows information on social networks to be organized in two dimensions of space and time. At present, most social applications have the LBS function, and many social applications based on lbs, including interest, party, dating and community life, are expected to become important areas of future mobile social development.

O2O model Highlights future interests social networking will be the main mobile social

In the PC Internet phase, people have been able to search for the same interests through the Internet, but O2O-style interest is still limited by technology. In the mobile internet phase, mobile social applications gradually become an important way to find the circle of interest, O2O-style social networking is possible, the LBS feature allows people to easily online under the network of interest and social, while mobile social applications with "anywhere" a huge advantage.

From the search for interest circles to the invitation to participate in the offline activities, micro-letter, QQ, Sina, micro-blog, Mo Mo are favored by the user channel and channels. Users of O2O interest activities are more enthusiastic, nearly 80% of the respondents participated in O2O interest activities. Among all the respondents, as a social application with lbs attribute, MO users are more enthusiastic about O2O interest, and more than half of the users are often engaged in social activities from online to offline. At the same time, more than 70% per cent of respondents said they would increase their participation in O2O interest activities, and O2O interest would become one of the trends in social applications.

The future of mobile social applications will be platform and vertical

Like social networking on the PC side, mobile socializing also faces the considerations of platform and perpendicularity, and any mobile social app is at some point in the dimension of platform and vertical. The platform of mobile social relies on a full range of services to attract a large number of users and their attention resources, and to make a profit, while the vertical social application for some narrow users to provide services, or for the needs of users to provide professional services. Among them, the interest social is the development direction which is worth looking forward to.