On 10 important factors of SEO optimization

Summary: Search engine rankings Most personal sites rely on the lifeline of survival. How to improve the ranking and maintain the ranking has always been the Webmaster concern topic. However, the search engine algorithm is changing, there are many factors affecting the ranking, some of which are

Search engine rankings-the lifeline most personal sites rely on for survival. How to improve the ranking and maintain the ranking has always been the Webmaster concern topic. However, the search engine algorithm is changing, there are many factors affecting the ranking, some of which are considered more important, these factors are also special attention to site optimization, today we find out these 10 important factors to explore.

First, from the internal structure of the site

1. Website operation time

It is obvious that a new station to operate soon relative to the old station, the new station is very difficult to get a good ranking in a short time, especially some popular keyword rankings, which would like you to open a physical store, the opening time is also the embodiment of the qualification, the credibility of the guarantee. Therefore, the domain name registration time within one year of the site needs to have patience, the site is revised to avoid the use of new domain name, must use the case to do a good job site redirection. New domain name, new site only through the continuous optimization of the content and structure of the site, a regular increase in the chain, in order to complete the process of quantitative change to qualitative change as soon as possible.

2. Page Title Keyword choice

Page title is one of the important elements that affect the ranking of keywords. Select the page title is to name the page, search engine will be based on the page title to the page classification included. The thing we want to do is to assign the keyword to the page title in a reasonable way. Typically, the page title is not longer than 70 characters long and contains the keywords for this page. Each page should have a separate page title added, while maintaining a unified tree structure. Reference format: "First keyword" + "website name".

3. Page Content keyword distribution

Search engine Spiders Crawl page content and people browse the page is different, in the Spider view, the site as long as text, pictures, flash spiders are unable to crawl. So the content of the site should be text-oriented, the picture appropriate plus alt information. The text content keyword distribution affects the engine included. Each page text should have corresponding keywords. But the density should be appropriate, generally between 2%-8%.

4. Website content

I think this is not too much to say, the site content of the original ratio is the impact of the ranking of another important factor, search engine on the original content of the favor we all know. So be sure to avoid direct replication, try to keep original, and maintain the original content of the continuous update, do the site content for the king!

5. Internal Link Structure optimization

Compare the website to a person, that internal link is like this person's whole body tendons, imagine, internal link to the importance of the website. Perfect internal links can make search engine smooth crawl Web content, highlighting important pages and keywords, in the case of no increase in external links, but also to a certain extent to improve the keyword rankings. Especially for the large Web sites that already have a certain weight, internal links can play an important role.

Second, look outside the web

6. Quality and quantity of external links

Site also pay attention to "both internal and external" site optimization is not enough, the site to promote, to be known to the public needs a large number of high-quality outside the chain. The so-called outside chain: is the site outside the link between the site. Query external links to the method can be entered on the yahoo.com "site: your site domain name", and select "Show inlinks:except from this domain to:entire site", will be more complete linked data. The quality of external links is more important than quantity, and a high quality chain is worth all the junk outside the chain. How to get high quality of the chain, this to say more, such as and the same type, high PR site to do friendship links, high visibility of the site, the forum to write soft text, post. I am promoting my website-net earns a guest, take the way that writes the soft article to increase the outside chain. A large number of high-quality external links, to enhance the overall ranking of the site has a very important role.

7. Anchor text for external links

The above already said the external link to the website rank importance. In external links, anchor text has a key. The so-called anchor text: is the text link to your site. The use of anchor text can make the search engine better understand your website, can strengthen the keyword and your website association. Therefore, we should pay attention to the application of anchor text, in use is to avoid the use of "click here" advertising too obvious words. The use of Web services and products related to the vocabulary is better, such as my net to earn customers to provide network to earn services, you can use the "net earn Customer net earning guide" and other vocabulary.

8. A regular increase in the chain

Outside the chain should not be too fast, should maintain a regular, continuous growth. This will help the ranking of the site. If a short period of time to increase the chain quickly, it is easy to be the search engine to cheat, and direct k off your site. It's not worth the candle.

9. Links to other websites

This is still external links, outside the chain is the topic of Web site optimization inseparable. Links to other sites, which involves the quality of the chain, the selection of similar, high-quality site to do outside the chain, to your ranking has helped, on the contrary, a spam site outside the chain will damage the ranking of the site, and even lead to the site by K. For the new station, to find high-quality links more difficult, at this point may wish to do some point to the user to help a well-known web site one-way link. There are some benefits.

10. Server Stability

Finally said that the stability of the server, the server's good or bad affect the stability of the site, if the search engine in many visits to your site, can not open, the consequences of the spider will not come again!

The above 10 points is my own web site in the process of learning some experience, if there is a wrong place, please correct me. QQ1310619882 welcome the Exchange.

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